What is the present valuation and projected CAGR of the platysmaplasty treatment market?
The platysmaplasty treatment market size has grown strongly in recent years. It will grow from $1.08 billion in 2024 to $1.17 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to aging population demographics, increasing awareness about cosmetic procedures, technological advancements in surgical techniques, a rise in disposable income, and the and the influence of celebrity culture.
The platysmaplasty treatment market size is expected to see strong growth in the next few years. It will grow to $1.59 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to growing demand for minimally invasive procedures, advancements in non-surgical alternatives, the expansion of medical tourism, regulatory changes affecting safety standards, and shifting societal attitudes towards aging and appearance. Major trends in the forecast period include increasing demand for minimally invasive procedures, the adoption of advanced technology such as robotic-assisted surgery, growing preference for outpatient procedures, the expansion of the aging population demographic, and the and the development of customized treatment plans tailored to individual patient needs.
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Which Market drivers have played a significant role in driving the platysmaplasty treatment market?
The increasing demand for cosmetic procedures is expected to propel the growth of the platysmaplasty treatment market. Cosmetic procedures encompass a range of surgical and non-surgical interventions to enhance or alter a person’s physical appearance for aesthetic purposes. The increasing demand for cosmetic procedures is driven by societal emphasis on appearance, advancements in medical technology, and growing acceptance of aesthetic enhancement to boost self-confidence and improve overall well-being. Platysmaplasty treatment is used in cosmetic procedures to address sagging or aging skin in the neck area, providing patients with a rejuvenated and youthful appearance. For instance, in September 2023, according to the Global Survey 2022 report released by the International Society of Aesthetic Plastic Surgery, a US-based professional body for board-certified aesthetic plastic surgeons, the report indicates an 11.2% overall increase in procedures performed by plastic surgeons in 2022, with more than 14.9 million surgical procedures carried out globally. Over the past four years, there has been a steady rise in aesthetic surgery, showing a 41.3% increase. Therefore, increasing demand for cosmetic procedures will drive the growth of the platysmaplasty treatment market.
What are the key segments within the platysmaplasty treatment market?
The platysmaplasty treatment market covered in this report is segmented –
1) By Procedure: Surgical Procedure, Non Surgical Procedure
2) By Gender: Male, Female
3) By End-Use: Cosmetic Surgery Clinics, Hospitals
Subsegments:
1) By Surgical Procedure: Traditional Neck Lift Surgery, Laser-Assisted Platysmaplasty, Endoscopic Platysmaplasty
2) By Non-Surgical Procedure: Botox Or Dysport Injections, Thread Lifting, Ultherapy
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Which key players are shaping the platysmaplasty treatment market?
Major companies operating in the platysmaplasty treatment market are Mayo Clinic, Cleveland Clinic Foundation, Duke Health, Lumenis Ltd., Cutera Inc., Lutronic Corporation, Sinclair Pharma plc, Candela Corporation, Merz Aesthetics, Piedmont Plastic Surgery & Dermatology, Quanta System S.p.A., Long Island Plastic Surgical Group, Westlake Dermatology & Cosmetic Surgery, Allergan Aesthetics, The Esthetic Clinics, Cadogan Clinic, BTL Aesthetics Inc., Avenue Plastic Surgery, Dr. Cat Plastic Surgery, Los Angeles Plastic Surgery Clinic, Nazarian Plastic Surgery, The Istanbul Aesthetic Center, Cypris Medical, Marina Plastic Surgery, Elite Plastic Surgery
Which transformative trends will shape the platysmaplasty treatment market landscape?
Major companies operating in the platysmaplasty treatment market focus on innovative technologies such as Renuvion technology to enhance surgical outcomes, reduce recovery times, and improve patient satisfaction by offering minimally invasive solutions promoting skin tightening and contouring. Renuvion technology combines helium plasma and radiofrequency energy to create a gentle, controlled heating effect on the skin, promoting tightening and rejuvenation. For instance, in January 2023, Apyx Medical Corporation, a US-based medical equipment manufacturer company, launched Apyx One Console, a significant advancement in the cosmetic surgical market. The console employs both radiofrequency energy and helium plasma, which are crucial for cutting, coagulating, and ablating soft tissue during surgical procedures. The Apyx One Console is not only a state-of-the-art device but also a critical asset within the platysmaplasty treatment market, enhancing surgical capabilities and patient satisfaction through its innovative technology.
How do regional factors impact the platysmaplasty treatment market, and which region is the largest contributor?
North America was the largest region in the platysmaplasty treatment market in 2023. The regions covered in the platysmaplasty treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Platysmaplasty Treatment Market Report 2025 Offer?
The platysmaplasty treatment market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Platysmaplasty treatment is a surgical procedure aimed at improving the appearance of the neck by tightening the muscles and reducing excess skin. It specifically targets the platysma muscle, which can become lax over time due to aging or weight loss, leading to the development of neck bands or a turkey-wattle appearance.
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