Playout Automation & Channel-In-A-Box Market
Overview and Scope
Playout automation and channel-in-a-box refer to technologies used in the broadcasting industry for the streamlined management and broadcasting of audiovisual content on television channels. Playout automation controls the scheduling, sequencing, and transmission of audiovisual content, whereas channel-in-a-box solutions combine playout automation with video server capabilities, graphics generation, and other critical functions in a small, software-defined package.
Sizing and Forecast
The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.32 billion in 2024 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to cost reduction, efficiency improvements, content delivery demands, and regulatory compliance.
The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to cloud adoption, IP-based infrastructure, remote production, personalization and targeted advertising. Major trends in the forecast period include hybrid playout solutions, integrated workflows, remote management, quality of experience optimization, and sustainability and green broadcasting.
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Segmentation & Regional Insights
The playout automation & channel-in-a-box market covered in this report is segmented –
1) By Type: International Broadcasters, National Broadcasters
2) By Channel: Single Channel, Multiple Channel
3) By Application: News, Sports, Entertainment, Cartoons And Lifestyle
North America was the largest region in the playout automation & channel-in-a-box market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising demand for OTT (over-the-top) services is expected to propel the growth of the playout automation & channel-in-a-box market going forward. Over-the-top (OTT) services refer to streaming platforms or content providers that deliver media content directly to users over the Internet without the involvement of traditional cable, or broadcasting networks. OTT services are growing rapidly due to their wide content selection, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions ensure seamless viewing experiences for OTT subscribers by automating content delivery and minimizing interruptions. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the rising demand for OTT services is driving the growth of playout automation & channel-in-a-box market.
Key Industry Players
Major companies operating in the playout automation & channel-in-a-box market are Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc., Evertz Microsystems Ltd., Blackmagic Design, Imagine Communications Corp., Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc., Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd., Anyware Video Corp., Florical Systems, Leightronix Ltd., Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB
The playout automation & channel-in-a-box market report table of contents includes:
1. Executive Summary
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