What is the current market size and future outlook for the pocket video camera market?
The pocket video camera market size has grown strongly in recent years. It will grow from $3.62 billion in 2024 to $3.82 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to social media trends, price reductions, the rise of vlogging, travel and adventure trends, and consumer electronics convergence.
The pocket video camera market size is expected to see strong growth in the next few years. It will grow to $4.67 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to AI (artificial intelligence) integration, AR/VR integration, 5G connectivity, environmental sustainability, health and fitness trends, remote work, and education. Major trends in the forecast period include remote work evolution, sustainability focus, digital health and wellness, e-commerce expansion, metaverse exploration.
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How have varous drivers impacted the growth of the pocket video camera market?
The growing utilization of social media is expected to propel the growth of the pocket video camera market going forward. Social media refers to online platforms and websites that allow users to create and share content, interact with others, and participate in virtual communities. Social media utilization is increasing due to factors such as growing internet access, the proliferation of smartphones, and the desire for connectivity. The rising use of social media leverages pocket video cameras for diverse content creation, live streaming, influencer marketing, community engagement, user-generated advertising, and trend participation. For instance, in March 2024, according to Made in CA, a Canada-based online magazine, 33.1 million Canadians used social media as of the beginning of 2023, and the majority of them had at least one account. In Canada, the penetration rate of social media is 91.3%, and the global penetration rate of social media is 59%. Therefore, the growing utilization of social media is driving the growth of the pocket video camera market.
What are the primary segments of the pocket video camera market?
The pocket video camera market covered in this report is segmented –
1) By Type: Normal Type, Moonlight Type, Star Type, Infrared Illumination Type
2) By Price Range: Premium, Mid-Size, Low Price Ranges
3) By Application: Commercial Areas, Consumer Segment, Other Applications
4) By Distribution Channel: Multi-Brand Store, Single-Brand Store, Online Store
Subsegments:
1) By Normal Type: Standard Pocket Video Cameras, HD Pocket Cameras, Ultra HD (4K) Pocket Cameras
2) By Moonlight Type: Low-Light Sensitivity Cameras, Cameras With Enhanced Night Vision, High ISO Capability Cameras For Low-Light Recording
3) By Star Type: Astrophotography Cameras, Long Exposure Cameras For Star Tracking, Cameras For Night Sky Observation
4) By Infrared Illumination Type: Infrared (IR) Night Vision Cameras, Thermal Imaging Pocket Cameras, Cameras With IR LEDs For Total Darkness Recording
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Which firms are leading the pocket video camera market?
Major companies operating in the pocket video camera market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Canon Inc., FUJIFILM Holdings Corporation, Garmin Ltd., Nikon Corporation, Eastman Kodak Company, GoPro Inc., Blackmagic Design Pty Ltd., HTC Corporation, SZ DJI Technology Co. Ltd., Vivitar Corporation, SJCAM Limited, Rylo Inc., Insta360, ThiEYE, AEE Technology Inc., Kinemax Technology Co. Ltd., Mokacam Technology Co. Ltd.
How will industry trends affect the trajectory of the pocket video camera market?
Major companies operating in the pocket video camera market are focusing on product innovations, such as introducing palm-sized digital cameras, to cater to the growing demand for compact and convenient recording solutions. Palm-sized digital cameras are compact recording devices designed for portability and convenience in the realm of pocket video cameras. For instance, in February 2024, Fujifilm India Private Limited, an India-based imaging technology company, introduced INSTAX Pal, the stylish palm-sized digital camera, to the Indian market. This remarkable addition to the renowned INSTAX series of instant cameras and smartphone printers provides users with the ability to capture spontaneous moments anytime, anywhere. The camera has a regular mode that is triggered via the shutter button on the rear panel, and it uses a wide-angle lens to capture interesting photos from elevated or uncommon angles. With one-handed operation, users may shoot rich, dynamic shots with complicated backdrops, which is generally difficult for smartphones. Additionally, the remote mode enables seamless connectivity between the camera and a smartphone via Bluetooth, leveraging the dedicated INSTAX Pal App. This functionality allows users to remotely capture selfies or group photos and instantly view the results as they are taken.
Which geographic trends are shaping the pocket video camera market, and which region has the highest market share?
North America was the largest region in the pocket video camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pocket video camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Pocket Video Camera Market Report 2025 Offer?
The pocket video camera market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A pocket video camera typically refers to a small, portable device designed for capturing high-quality video footage on the go. These cameras are compact enough to fit in a pocket or bag, making them convenient for travel, events, and everyday use. They often offer features such as HD recording, image stabilization, and built-in Wi-Fi for easy sharing.
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