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What is the current market size and future outlook for the positioning IT & Communication Technology market?
The positioning IT & Communication Technology market size has grown rapidly in recent years. It will grow from $30.83 billion in 2024 to $35.05 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to rapid urbanization, robust automotive industry, utilization of digital marketing and online channels, increasing reliance on location-based data, shifted focus towards the customers’ perspective in product positioning.
The positioning IT & Communication Technology market size is expected to see rapid growth in the next few years. It will grow to $57.76 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to growing emphasis on smart and connected technologies, expanding precision agriculture applications, increasing demand for geospatial imagery analytics, mapping, and GIS applications, integration of 5G networks, rise of e-commerce. Major trends in the forecast period include adoption of GPS technology, advancements in automotive navigation, advancements in positioning technology, developments in satellite technology, technological advancements.
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How have varous drivers impacted the growth of the positioning IT & Communication Technology market?
The increasing number of autonomous vehicles is expected to propel the growth of the positioning IT & Communication Technology market going forward. Autonomous vehicles are self-driving vehicles that employ advanced sensor technologies, computer systems, and artificial intelligence to operate and navigate without constant human intervention or monitoring. The increasing number of autonomous vehicles is due to advancements in artificial intelligence and sensor technology, along with substantial investment and support from private companies and governments to enhance safety and efficiency in Transport & Logisticsation. Highly accurate and reliable positioning IT & Communication Technology are critical for developing and operating autonomous and self-driving vehicles, improving the functionality and safety of automotive vehicles. For instance, in December 2022, according to the National Association of Insurance Commissioners, a US-based non-profit organization, there are expected to be 3.5 million autonomous vehicles on American roads by 2025 and 4.5 million by 2030. Therefore, the increasing number of autonomous vehicles drives the positioning IT & Communication Technology market.
What are the primary segments of the positioning IT & Communication Technology market?
The positioning IT & Communication Technology market covered in this report is segmented –
1) By Type: Indoor Positioning, Outdoor Positioning
2) By Application: Navigation, Surveying And Mapping, Fleet Management, Geotagging, Other Applications
3) By End-User: Transport & Logisticsation And Logistics, Defense And Military, Healthcare, Aerospace, Agriculture, Consumer Electronics, Other End-Users
Subsegments:
1) By Indoor Positioning: Wi-Fi-Based Positioning, Bluetooth-Based Positioning, Ultra-Wideband (UWB) Positioning, RFID-Based Positioning, Magnetic-Based Positioning, Infrared (IR) Positioning, Ultrasound Positioning, Zigbee-Based Positioning
2) By Outdoor Positioning: GPS (Global Positioning System), GNSS (Global Navigation Satellite System), Wi-Fi-Based Positioning, Cellular-Based Positioning, Bluetooth Low Energy (BLE)-Based Positioning, Radio Frequency-Based Positioning, Geographic Information Systems (GIS)-Based Positioning, Satellite-Based Positioning Systems (SBPS)
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Which firms are leading the positioning IT & Communication Technology market?
Major companies operating in the positioning IT & Communication Technology market are Stonex Group Inc., Qualcomm Inc., Honeywell International Inc., Broadcom Inc., Texas Instruments Inc., STMicroelectronics NV, Hexagon AB, Garmin Ltd., Nikon Corporation, Rockwell Collins Inc., Trimble Inc., Topcon Corporation, Leica Geosystems AG, TomTom N.V, NovAtel Inc., CHC Navigation, Eos Positioning Systems, Avidyne Corporation, Hemisphere GNSS Inc., Javad GNSS Inc., Septentrio Inc., Spectra Geospatial, ComNav Technology Ltd., Geneq Inc., Pentax Corporation, Kolida Instrument Co. Ltd.
How will industry trends affect the trajectory of the positioning IT & Communication Technology market?
Major companies operating in the positioning IT & Communication Technology market are developing innovative solutions such as RTK (Real-Time Kinematic) service to provide highly accurate, real-time data for applications in industries. RTK (Real-Time Kinematic) service refers to a satellite navigation technique that provides high-precision location data by correcting GPS signals in real time, enabling centimeter-level accuracy for positioning. For instance, in August 2024, Onocoy, a Switzerland-based information IT & Communication Technology company, launched onocoy RTK. onocoy RTK is a blockchain-powered, high-precision Real-Time Kinematic (RTK) positioning service offering global coverage and reliable accuracy for applications in industries like agriculture, Metal & Construction, and robotics. It provides a hardware-agnostic, decentralized network designed for easy integration and cost-effective positioning solutions.
Which geographic trends are shaping the positioning IT & Communication Technology market, and which region has the highest market share?
North America was the largest region in the positioning IT & Communication Technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the positioning IT & Communication Technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Positioning IT & Communication Technology Market Report 2025 Offer?
The positioning IT & Communication Technology market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Positioning IT & Communication Technology refer to technologies and systems that determine the geographic location or position of a device, object, or person. These IT & Communication Technology typically calculate the precise location coordinates expressed in latitude and longitude. Positioning IT & Communication Technology provide location information with varying degrees of accuracy, depending on the technology and environment.
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