The postpartum health supplements global market report 2024from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Postpartum Health Supplements Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The postpartum health supplements market size has grown strongly in recent years. It will grow from $1.26 billion in 2023 to $1.38 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increased awareness of postpartum health issues, growing emphasis on maternal nutrition, rising prevalence of postpartum depression, changing lifestyles and dietary habits, and government initiatives promoting maternal health.
The postpartum health supplements market size is expected to see strong growth in the next few years. It will grow to $1.98 billion in 2028 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to a focus on evidence-based marketing strategies, rising demand for organic and natural supplements, incorporation of sustainable practices in manufacturing processes, rising disposable income in developing countries, and the influence of social media on health trends. Major trends in the forecast period include product innovation, customized supplement regimens tailored to individual needs, introduction of plant-based and vegan options, expansion of product lines targeting specific postpartum challenges, and integration of technology for monitoring and tracking health outcomes.
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Scope Of Postpartum Health Supplements Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Postpartum Health Supplements Market Overview
Market Drivers –
The rising focus on maternal well-being is expected to drive the postpartum health supplements market going forward. Maternal well-being refers to mothers’ physical, mental, and emotional health during pregnancy, childbirth, and the postpartum period. The focus on maternal well-being is rising due to increased awareness of maternal health issues, advancements in medical research, technological innovations, and impact on infant health. Postpartum health supplements play a crucial role in assisting new mothers to regain their strength, energy, and overall well-being by addressing various aspects of postpartum recovery. For instance, in May 2024, according to the Centers for Disease Control and Prevention (CDC), a US-based government agency, the United States saw an increase in maternal mortality rates from 23.8 in 2020 to 32.9 in 2021. Therefore, the rising focus on maternal well-being drives the postpartum health supplements market.
Market Trends –
Major companies operating in the postpartum health supplements market are focusing on developing innovative products, such as postpartum mood support dietary supplements, to address new mothers’ unique emotional and mental health needs after childbirth. A postpartum mood support dietary supplement is a type of nutritional supplement specifically formulated to help new mothers manage and improve their emotional and mental well-being after childbirth. For instance, in April 2024, Exeltis USA Inc., a US-based pharmaceutical company, launched Blues Away, a first-of-its-kind postpartum mood support dietary supplement. It is a unique liquid dietary supplement designed to address postpartum hormonal shifts. It contains a blend of mood-boosting ingredients clinically proven to help alleviate postpartum mood symptoms.
The postpartum health supplements market covered in this report is segmented –
1) By Product Type: Iron Supplements, Calcium Supplements, Herbal Supplements, Other Product Types
2) By Formulation: Capsules Or Tablets, Softgels, Powder, Liquid, Other Formulations
3) By Application: Online Sales, Offline Sales
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Regional Insights –
North America was the largest region in the postpartum health supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the postpartum health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Key Companies –
Major companies operating in the postpartum health supplements market are Abbott Laboratories, DSM-firmenich, Church & Dwight Co. Inc., Pharmavite LLC, The Honest Company Inc., Garden of Life, Nutraceutical Wellness Inc., MegaFood, New Chapter Inc., Actif USA, Oriflame India, New Chapter Inc., Ritual, HUM Nutrition, Pure Encapsulations Inc., Pink Stork, Bonafide Health LLC, Mommy’s Bliss Inc., Anya Biopharm Inc., Mama’s Select, Fairhaven Health LLC, Vimerson Health, Happy Healthy Hippie, Nutraceutical Wellness Inc., WILE Inc.
Table of Contents
1. Executive Summary
2. Postpartum Health Supplements Market Report Structure
3. Postpartum Health Supplements Market Trends And Strategies
4. Postpartum Health Supplements Market – Macro Economic Scenario
5. Global Postpartum Health Supplements Market Size and Growth
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32. Global Postpartum Health Supplements Market Competitive Benchmarking
33. Global Postpartum Health Supplements Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Postpartum Health Supplements Market
35. Postpartum Health Supplements Market Future Outlook and Potential Analysis
36. Appendix
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