The Business Research Company’s report on the Precision Viticulture Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the precision viticulture market’s growth in recent years?
The increase in grape land and production is expected to propel the growth of the precision viticulture market going forward. Grape land and production refer to the cultivation of grapevines, encompassing the agricultural practices, climate, soil conditions, and harvest processes involved in growing grapes for various uses such as winemaking and fresh consumption. The increase in grape land and production is driven by the rising global demand for wine and the improved agricultural techniques that have boosted yields, making grape cultivation more profitable. Precision viticulture optimizes grape land and production by leveraging advanced technologies like sensors, drones, and data analytics to monitor soil health, manage resources efficiently, and enhance grape yield and quality while minimizing environmental impact. For instance, in August 2023, according to the California Department of Food and Agriculture, a US-based government agency, in 2022, cash receipts from grape production totaled $5.5 billion, marking a 6.3% increase compared to 2021. Therefore, an increase in grape land and production is driving the growth of the precision viticulture market.
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How does the future projection of the precision viticulture market size compare to its historical growth?
The precision viticulture market size has grown rapidly in recent years. It will grow from $1.47 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to an increase in grape land and production, increased demand for wine production, increased focus on operational efficiency, increased focus on climate change adaptation, and growing environmental concerns.
The precision viticulture market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to growing global wine consumption, rising demand for sustainable farming, rising consumer demand for traceability and transparency, rising need for water and resource conservation, and growing global vineyard area. Major trends in the forecast period include the adoption of the internet of things (IoT) and sensor technology, technological developments in vineyard equipment, integration of artificial intelligence (AI) and machine learning (ML), developing analytical tools, and innovation in crop management.
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Which key players are shaping the future of the precision viticulture market?
Major companies operating in the precision viticulture market are Deere And Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU
What trends will propel the growth and evolution of the precision viticulture market?
Major companies operating in the precision viticulture market are focusing on developing advanced solutions, such as GPS receivers, to optimize vineyard management, enhance yield prediction, and improve resource efficiency. A GPS receiver is an electronic device that calculates its location, speed, and time by triangulating signals from at least four satellites in the Global Positioning System (GPS) network to provide accurate coordinates. For instance, in July 2024, VineView SAI Inc., a Canada-based remote sensing company, launched PinPoint RTK, a handheld GPS receiver to provide vineyard operators with highly accurate data collection capabilities. This receiver provides exceptional accuracy within 2-5 centimeters for precise vineyard data collection. It includes three programmable buttons for customizable data logging and integrates seamlessly with the VineView mobile app for real-time tracking at the individual plant level, enhancing decision-making and operational efficiency in vineyard management.
Which regions are expected to become dominant players in the precision viticulture market?
Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the precision viticulture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the emerging key segments in the precision viticulture market, and how are they evolving?
The precision viticulture market covered in this report is segmented –
1) By Component: Software, Hardware, Services
2) By Technology: Guidance Systems, Variable Rate Technology, Remote Sensing
3) By Application: Irrigation Management, Yield Monitoring, Weather Tracking And Forecasting, Inventory Management Crop Scouting, Field Mapping, Farm Labor Management, Financial Management
Subsegments:
1) By Software: Vineyard Management Software, Geographic Information System (GIS) Software, Remote Sensing Software, Data Analytics Software
2) By Hardware: Sensors, Drones, Variable Rate Technology (VRT) Equipment, GPS Systems
3) By Services: Data Analytics And Consulting Services, Cloud-Based Solutions, Training And Support Services, System Integration Services
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What defines the structure and scope of the precision viticulture market?
Precision viticulture refers to the application of advanced technologies and data-driven practices to optimize vineyard management. It involves using tools like GPS, remote sensing, and environmental monitoring to collect data on soil conditions, vine health, weather patterns, and other factors. This data helps winemakers make informed decisions on irrigation, fertilization, pest management, and harvesting, leading to improved grape quality and more efficient resource use.
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