Overview and Scope
Presentation software refers to a type of application software used to create slideshows or presentations, typically for business, educational, or personal purposes. It allows users to combine text, images, graphics, and sometimes audio and video elements to convey information in a visually appealing and organized manner.
Sizing and Forecast
The presentation software market size has grown rapidly in recent years. It will grow from $6.00 billion in 2023 to $7.04 billion in 2024 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to increased demand for digital solutions, a surge in the number of businesses and organizations, increased availability of cloud-based solutions, increased demand for mobile-friendly solutions, increased demand for interactive and engaging presentations.
The presentation software market size is expected to see rapid growth in the next few years. It will grow to $13.42 billion in 2028 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to the integration of advanced analytics and AI, the integration of machine learning in presentation software, the increasing use of visual content in business communications, the rising popularity of infographics, and the increasing popularity of video-powered presentations. Major trends in the forecast period include technological developments, increasingly sophisticated features, the integration of AI and machine learning, augmented reality (AR) and virtual reality (VR) capabilities, innovation in visual storytelling, and the popularity of cloud-based presentation tools.
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Segmentation & Regional Insights
The presentation software market covered in this report is segmented –
1) By Platform: Windows, Mac, IoS, Android, Web-Based, Linux
2) By Pricing Model: Free, One-Time License, Subscription-Based, Freemium
3) By Deployment: Cloud-Based, On-Premise
4) By Enterprise: Small And Midsize Enterprises (SMEs), Large Enterprises
5) By End-User: Business Professionals, Educational Institutions, Marketing Professionals, Sales Professionals, Media And Entertainment
North America was the largest region in the presentation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market going forward. The regions covered in the presentation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing popularity of video-powered presentations is expected to drive the growth of the presentation software market going forward. Video-powered presentations refer to a kind of presentations that integrate video content as a central element to enhance the delivery and engagement of the material. The demand for video-powered presentations is rapidly increasing due to their ability to enhance audience engagement, improve information retention, and effectively communicate complex ideas in a dynamic and visually compelling manner. Video-powered presentations use advanced presentation software to seamlessly integrate dynamic video content, enhancing the presentation’s overall impact and engagement. For instance, in January 2023, according to the Video Marketing Statistics 2024 by Wyzowl c/o, a UK-based animated explainer video company, a survey conducted among 967 respondents found that 91% of businesses use video as a marketing tool, representing an increase from 86% in 2022. Therefore, the increasing popularity of video-powered presentations is driving the growth of the presentation software market.
Key Industry Players
Major companies operating in the presentation software market are Apple Inc., Alphabet Inc., Microsoft Corporation, Adobe Systems Incorporated, Autodesk Inc., OpenText Corporation, Atlassian Corporation Plc, Zendesk Inc., Zoho Corporation, Canva Inc., Faithlife Corporation, Prezi Inc., Powtoon Ltd., Pitch Software GmbH, Preseria AS, FlowVella Inc., Emaze Ltd., Proclaim, BeamYourScreen GmbH, Easy WebContent Inc., MediaComplete Corporation, spinTouch GmbH, Beautiful.ai, Slidebean Inc., Haiku Deck Inc., Niftio
The presentation software market report table of contents includes:
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List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Presentation Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Presentation Software Market, Segmentation By Pricing Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Presentation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 76: Apple Inc. Financial Performance
Table 77: Alphabet Inc. Financial Performance
Table 78: Microsoft Corporation Financial Performance
Table 79: Adobe Systems Incorporated Financial Performance
Table 80: Autodesk Inc. Financial Performance
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