Print Advertising Market Commodities, High Growth Opportunities, Segmentation, Market Trends By 2024-2033|Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company

The Print Advertising Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2011-2022) and extends its insights into a ten-year forecast period (2024-2033).

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According to The Business Research Company’s Print Advertising Global Market Report 2024, The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to print dominance in marketing, established print infrastructure, circulation reach, reader engagement, advertising revenues.

The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to integrated print-digital strategies, print-commerce integration, niche audience targeting, localized and hyper-targeted ads, collaboration with digital channels. Major trends in the forecast period include augmented reality (ar) in print ads, qr codes and interactive elements, storytelling and editorial-like content, specialized magazine inserts, local print advertising campaigns.

The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.

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The print advertising market covered in this report is segmented –

1) By Type: Newspaper Advertising; Magazine Advertising; Posters and Banners; Other Types

2) By Industry: Retail; Electronics and Telecommunications; Insurance and Finance; Automotive; Other Industries

3) By Provider: Large Enterprise; Small and Medium Enterprise

The print advertising market report table of contents includes:

Executive Summary
Print Advertising Distribution Market Characteristics
Print Advertising Distribution Market Trends And Strategies
Print Advertising Distribution Market – Macro Economic Scenario
Global Print Advertising Distribution Market Size and Growth

Print Advertising Distribution Market Competitive Landscape And Company Profiles
Global Print Advertising Distribution Market Competitive Benchmarking
Global Print Advertising Distribution Market Competitive Dashboard
Key Mergers And Acquisitions In The Print Advertising Distribution Market
Print Advertising Distribution Market Future Outlook and Potential Analysis

Top Major Players