Printed Signage Market Analysis, Trends, Strategies Overview By 2034

What Does the Historic Printed Signage Market Growth Reveal?

The printed signage market size has seen marginal growth in recent years. It has expanded from $36.82 billion in 2024 to $37.46 billion in 2025, indicating a compound annual growth rate (CAGR) of 1.7%. The growth in this historical period is driven by traditional advertising demand, retail and point-of-sale displays, event marketing and sponsorship, corporate branding needs, and wayfinding and informational signage.

 

What Does the Future Hold for the Printed Signage Market?

The printed signage market size is predicted to maintain a steady growth trajectory in the coming years. It is expected to grow to $42.43 billion in 2029 at a CAGR of 3.2%. This growth can be attributed to trends such as customization and personalization, e-commerce and online retail promotion, sustainable and eco-friendly practices, integration with digital technologies, event branding, and experiential marketing. Further trends to note for the forecast period include an exploration of 3D printing for signage, integration of augmented reality (AR) in signage design, focus on indoor air quality in signage materials, a surge in demand for wayfinding signage and the implementation of artificial intelligence (AI) in content optimization.

 

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What’s Driving the Printed Signage Market?

The increasing focus of the retail industry on advertising is expected to spur the growth of the printed signage market. The retail industry encapsulates all businesses that offer products and services to consumers. Advertising refers to a variety of channels and methods utilized by retailers to promote their products, services, and brands to attract customers and drive sales. Printed signage is a highly effective advertising tool in retail, enabling brands to communicate their message, highlight products or promotions, and create an appealing shopping environment. For instance, according to Amazon, an e-commerce company based in the US, advertising and other promotional costs to promote their items and services amounted to $16.9 billion, $20.6 billion, and $20.3 billion in the years 2021, 2022, and 2023, respectively. Therefore, the increasing focus of the retail industry on advertising is driving the printed signage market.

 

What Are the Major Segments in the Printed Signage Market?

 

1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types

2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies

3) By Application: Indoor, Outdoor

4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals

 

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Which Companies Are Dominating the Printed Signage Market?

Major companies operating in the Printed Signage market include Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., and Vista Print.

 

What Are the Emerging Trends in the Printed Signage Market?

Product innovation is a key trend gaining traction in the printed signage market. Companies in this arena are developing inventive products to boost their market position. For instance, in September 2024, Seiko Epson Corporation, a Japan-based electronics company, launched the SureColor SC-S9100, a 64-inch signage printer designed to improve the capabilities of sign-makers and print professionals. The SC-S9100 offers high-quality outputs for applications such as billboards, vehicle wraps, wallpapers, and point-of-sale displays.

 

Which Region Commands the Largest Share of the Printed Signage Market?

North America was the largest region in the printed signage market in 2024. The reported regions for the printed signage market include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

 

What Does The Printed Signage Market Report 2025 Offer?

Printed signage involves the creation of visual displays or communications by printing images, text, or graphics onto a physical substrate. The design of the content is usually done using graphic design software and then printed onto an appropriate material. The Printed Signage Market research report from The Business Research Company provides global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

 

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