How big is the private tutoring market today, and what are its future growth expectations?
The private tutoring market size has grown strongly in recent years. It will grow from $120.25 billion in 2024 to $130.91 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to academic pressure, government policies and funding, shift in parenting styles, growing middle-class families, cultural emphasis on education, urbanization and busy lifestyles
The private tutoring market size is expected to see strong growth in the next few years. It will grow to $190.44 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to rapid changes in curriculum, demand for supplemental education, rise in homeschooling, focus on individualized learning, global competition in education, test preparation services. Major trends in the forecast period include introduction of digital platforms, focus on smart-classes, strategic collaborations, ai integration in classes.
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What have been the primary factors driving the private tutoring market’s growth?
The increasing number of students is expected to propel the growth of the private tutoring market going forward. Private tutoring provides personalized academic support, exam preparation, specialized learning assistance, coaching for extracurricular activities, guidance for college admissions, and boosts students’ confidence and self-esteem in competitive environments. For instance, in July 2022, according to Inside Higher Ed, a US-based publishing agency, Harvard University admitted 1,954 students out of a pool of 61,220 applicants, resulting in an admission rate of 3.19% in 2023. Further, Yale University accepted 2,234 applicants from 50,015, yielding an admit rate of 4.47%. Therefore, the increasing number of students is driving the growth of the private tutoring market.
What are the key segments within the private tutoring market?
The private tutoring market covered in this report is segmented –
1) By Type: Curriculum-Based Learning, Test Preparation
2) By Course Type: Academics, Arts, Sports, Other Types
3) By Mode: Offline, Online
4) By Application: Up-To-K-12, Post-K-12
5) By End User: Preschool And Primary Students, Middle School Students, High School Students, College Students
Subsegments:
1) By Curriculum-Based Learning: Subject-Specific Tutoring, Supplemental Academic Support, Personalized Learning Plans
2) By Test Preparation: Standardized Test Prep, Entrance Exams, Certification Or Professional Exam Preparation
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Which key players are shaping the private tutoring market?
Major companies operating in the private tutoring market include TAL Education Group Inc., Sylvan Learning LLC, Kaplan Inc., Chegg Inc., Tutor Doctor Management Services Inc., Wyzant Inc., Kumon Institute of Education Co Ltd., Daekyo Co Ltd., BYJU’S, Huntington Learning Center, Vedantu.com, Varsity Tutors LLC, Prodigy, Ambow Education Holding Ltd., StudyPoint Inc., Preply Inc., Khan Academy, Superprof, Revolution Prep LLC, Outschool Inc., Yup Technologies Inc., universitytutor.com, Schoolhouse.world, UPchieve Inc., ArborBridge, Spires Online Tutors, TutorMe LLC, Mathnasium LLC, Suprex Learning LLC, TutaPoint.com
How will emerging trends drive the private tutoring market throughout the forecast period?
Product innovations are a key trend gaining popularity in the private tutoring market. Major companies operating in the private tutoring market are innovating new solutions to sustain their position in the market. For instance, in September 2022, Tutor.com, a US-based online tutoring company, launched Learner Engagements Online (LEO), an institutional tutoring platform designed to centralize academic support services, scheduling tools, and actionable analytics for students and institutions. LEO offers customizable support services such as one-to-one tutoring, drop-off writing, math review, specialized subject tutoring, small-group tutoring, workshops, peer-to-peer learning, academic advising, and job and career help. LEO aims to provide equitable access to support, reduce attrition, and increase pass and persistence rates. The platform allows students to connect with tutors in real-time or asynchronously and offers various support options. LEO features centralized scheduling tools, early alerts, institution data analytics, a client portal, and a forthcoming teacher dashboard. The platform can be tailored to the needs of colleges, K–12 schools, libraries, and other organizations.
How do regional factors impact the private tutoring market, and which region is the largest contributor?
Asia-Pacific was the largest region in the private tutoring market in 2024. The regions covered in the private tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Private Tutoring Market Report 2025 Offer?
The private tutoring market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Private tutoring refers to personalized instruction provided to an individual or small group of students, often outside the traditional classroom setting. It is used to enhance academic performance, reinforce learning concepts, and cater to specific educational needs. This tailored approach helps students gain confidence and achieve their academic goals more effectively.
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