What Lies Ahead for Probiotics Dietary Supplements Market Growth in 2025 and Beyond?

The Business Research Company’s report on the Probiotics Dietary Supplements Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.

Which emerging drivers are set to accelerate the growth of the probiotics dietary supplements market further?

The rising demand for sports nutrition products is expected to drive the growth of the probiotic dietary supplements market in the forecast period. Probiotic may provide support for athletes to counter the stresses of high physical activity levels by enhancing gut barrier function, immune function and others. Many athletes, including over 85% of elite track and field competitors, use dietary supplements as part of their regular training or competition routine. Vitamins, minerals, protein, creatine and various ergogenic chemicals are all regularly utilized supplements. For instance, in July 2022, according to Glanbia Nutritionals, a US-based nutrition company, European consumers’ increasing focus on health and fitness is fueling significant growth in the continent’s $3.4 billion sports nutrition market. Sports protein products account for the majority, with annual sales reaching $2.5 billion, approximately half of which comes from protein powders. The market is projected to see an 8% rise in protein/energy bars, 10.5% in protein powders, and 13.3% in sports protein ready-to-drink (RTD) products. Therefore, the growing consumption of dietary supplements for functional benefits amongst athletes across the globe is expected to drive the probiotic dietary supplements market in the forecast period.

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What are the key factors influencing the forecasted market size of the probiotics dietary supplements industry?

The probiotics dietary supplements market size has grown strongly in recent years. It will grow from $7.44 billion in 2024 to $8.06 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increase in digestive diseases, growing number of health-conscious consumers and the COVID-19 impact.

The probiotics dietary supplements market size is expected to see strong growth in the next few years. It will grow to $11.49 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing number of diseases, rising older population, rising penetration of organized retail, increased dietary consciousness and increasing demand for sports nutrition. Major trends in the forecast period include focusing on dairy-free probiotics, developing probiotic ingredients for sports nutrition, focusing on long-life probiotics, focusing on customized probiotic supplements, focusing on product innovations and leveraging partnerships and collaborations.

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Who are the leading competitors in the probiotics dietary supplements market?

Major companies operating in the probiotics dietary supplements market include Reckitt Benckiser LLC, International Flavors & Fragrances (IFF), Church & Dwight Co Inc, Koninklijke DSM NV, Chr. Hansen Holding A/S, BioGaia AB, PharmaCare Laboratories, Probi AB, Protexin, Fermentis Life Sciences, Yakult Danone India Private Limited, Nutri-Align, Pellucid Lifesciences Pvt Ltd, UAS Life Sciences Private Limited, Morinaga Milk Industry Co. ltd., Chambio Co. Ltd., ByHealth, Qingdao Vland Biotech Group, China National Pharmaceutical Group Corporation, Megafood (Shanghai) Health Technological Co. Ltd., Sirio Pharma Co. Ltd., Bio-Kult, OptiBac Probiotics, Orthomol, SYNformulas GmbH, Laboratorios Ordesa, Arkopharma, Dicofarm, Naturando, Deltha Pharma, S&R Farmaceutici, G&G Food Supplies Ltd., Natren UK, Symbiopharm GmbH, Elogium Probiotic SIA, Baltic Probiotic SIA, Bio-Vesta LLC, BIO PAK Nutraceuticals Contract Manufacturing Ltd., AGREMA poland sp. z o.o, Valosun A.S., Chiesi Poland Sp. z o.o., Kerry Group Plc, Nestlé, Estée Lauder Inc., Archer-Daniels-Midland Co. (ADM), DuPont de Nemours Inc., BLIS Technologies Ltd., Esse Skincare, Goerlich Pharma, Biena inc., Flora Inc, Genomma Lab Internacional SAB de CV, Naturalis, Sanavita, Probiótica, Vitafor, Axon Pharma, TakgeneGroup, Culturelle, Zist Takhmir Pharmaceutical Company, PouraTeb Pharmaceutical Company, Nature Fresh Health Products CC, SFI Health, Lallemand Inc., Danone South Africa, Bioflora CC

Which emerging trends are set to transform the probiotics dietary supplements market landscape?

Technological advancement is the key trend gaining popularity in the dietary supplements market. Major companies operating in the probiotic dietary supplements market are focused on developing advanced technology to sustain their market position. For instance, in June 2022, COSMAX NBT, a US-based company that delivers dietary supplement products, launched Zeta probiotics. Zeta probiotics are a technology to improve the intestinal survival rate and adhesion ability of probiotics. Zeta probiotic technology uses a lysine-based mixture to rehydrate freeze-dried probiotics. This improves their viability during in vitro simulated gastric and duodenum stress conditions.

How do different geographies compare in terms of market share and growth potential in the probiotics dietary supplements market?

North America was the largest region in the probiotics dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the probiotics dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Which major segments of the probiotics dietary supplements market are experiencing the fastest growth?

The probiotics dietary supplements market covered in this report is segmented –

1) By Source: Yeast, Bacteria

2) By Form: Capsules, Chewables And Gummies, Powders, Tablets And Softgels, Other Forms

3) By Distribution Channel: Business To Business, Business To Consumer

4) By Application: Infant Formula, Food Supplement, Specialty Nutrients

5) By End Use: Infants, Children, Adults, Geriatric

Subsegments:

1) By Yeast: Saccharomyces Boulardii, Saccharomyces Cerevisiae, Other Yeast Strains

2) By Bacteria: Lactobacillus, Bifidobacterium, Streptococcus Thermophilus, Enterococcus Faecium, Other Bacterial Strains

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What defines the structure and scope of the probiotics dietary supplements market?

Probiotics dietary supplements refer to the live microorganisms when consumed in adequate amounts, confer a health benefit on the host. Probiotic dietary supplements are used to balance the friendly bacteria in the digestive system, help in preventing and treating diarrhea, and also improve some mental health conditions in humans. Probiotic dietary supplements are available in the form of capsules, powders, liquids, and other forms, with a wide range of strains and doses. Rather than single strains, they frequently contain mixed cultures of live microorganisms.

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