Overview and Scope
Projection mapping is a method used to turn objects, often irregularly shaped, into display surfaces for video projection. Adopting the video projection technique known as projection mapping, in which video material is mapped onto a surface, a regular object, such as a building, runway, stage, or even a body of water, may become an astonishing show. To create a pleasurable experience of light and illusion, these surfaces transform into canvases, playing off the shape and texture of the surface. Even interactive elements may be created using these photos and mapping tools.
Sizing and Forecast
The projection mapping market size has grown rapidly in recent years. It will grow from $3.21 billion in 2023 to $3.83 billion in 2024 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to surging demand for various applications, entertainment industry demand, corporate events and exhibitions, increased adoption in advertising, technological improvements in image processing.
The projection mapping market size is expected to see rapid growth in the next few years. It will grow to $7.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to expansion of experiential marketing, rise of interactive projection mapping, increasing demand in retail and hospitality, increasing disposable income boosting market growth of projection mapping, rise in social media platforms exposing a multitude of different datasets. Major trends in the forecast period include advancements in projection technology, growth in augmented reality (ar) and virtual reality (vr), integration with 3d mapping and modeling, integration with spatial computing, projection mapping for architectural visualization.
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Segmentation & Regional Insights
The projection mapping market covered in this report is segmented –
1) By Offering: Hardware, Software.
2) By Dimension: 2-Dimension, 3-Dimension, 4-Dimension.
3) By Throw Distance: Short Throw, Standard Throw.
4) By Application: Media Events, Venue Openings, Entertainment, Product Launches, Retail, Other Applications.
Top Major Players
AV Stumpfl Gmb
Barco NV
BenQ Corporation
Christie Digital Systems USA Inc.
Digital Projection Limited
North America was the largest region in the projection mapping market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the projection mapping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing adoption of projection mapping in media events is expected to propel the growth of the projection mapping market going forward. Projection mapping refers to a video projection technique in which video footage is mapped onto a surface, turning common objects such as buildings, runways, stages, and even water into astonishing displays. Projection mapping helps the media engage their audience through visual aesthetics. Using projection mapping for media events can also save you money. For instance, according to the US Bureau of Labor Statistics, a US-based department of labor, for the year 2021, the annual wage for meeting, convention, and event planners was $49,470. This media industry is projected to grow by 18% by the end of 2030. It is also said that, on average, 16,400 opening meetings are held every year. Therefore, the increasing adoption of projection mapping at media events is driving projection mapping market growth.
Key Industry Players
Major companies operating in the projection mapping market report are AV Stumpfl GmbH, Barco NV, BenQ Corporation, Christie Digital Systems USA Inc., Digital Projection Limited, Seiko Epson Corporation, Panasonic Corporation, NEC Display Solutions Ltd., Optoma Corporation, Sony Group Corporation, Green Hippo Ltd., d3 Technologies Ltd., Coolux GmbH, VYV Corporation, Disguise Technologies, Delta Electronics Inc., Lightform Inc., NuFormer B. V., Magic Innovations Inc., Ventuz Technology AG, WorldStage Inc., Bartha Audio Visual Inc., Blue Pony Digital LLC, Production Resource Group LLC, UVA Imaging, Obscura Digital LLC, Holocube North America LLC, RUSH Design Inc., Interactive Audio Visual Inc.
The projection mapping market report table of contents includes:
1. Executive Summary
2. Projection Mapping Market Characteristics
3. Projection Mapping Market Trends And Strategies
4. Projection Mapping Market – Macro Economic Scenario
5. Global Projection Mapping Market Size and Growth
…………………………
31. Global Projection Mapping Market Competitive Benchmarking
32. Global Projection Mapping Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Projection Mapping Market
34. Projection Mapping Market Future Outlook and Potential Analysis
35. Appendix
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