How big is the proximity payment market today, and what are its future growth expectations?
The proximity payment market size has grown rapidly in recent years. It will grow from $22.2 billion in 2024 to $25.83 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to the expansion of contactless payment infrastructure, rising consumer preference for convenience, regulatory support for digital payments, growth in e-commerce transactions, and the influence of global events accelerating digital payment adoption.
The proximity payment market size is expected to see rapid growth in the next few years. It will grow to $47.15 billion in 2029 at a compound annual growth rate (CAGR) of 16.2%. The growth in the forecast period can be the rising emergence of wearable payment, increasing demand for seamless user experiences, growth in mobile wallet usage, incorporation of contactless payment solutions, and growing adoption of smartphones. Major trends in the forecast period include the adoption of NFC-enabled devices, the integration of advanced biometric authentication methods, the emergence and popularity of wearable payment devices, increasing utilization of Internet of Things (IoT) devices for seamless payment experiences, and ongoing innovation in mobile wallet technologies.
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What are the top drivers to the rising demand in the proximity payment market?
The rising adoption of contactless payment methods is expected to propel the growth of the proximity payment market going forward. Contactless payment refers to a secure method of completing transactions using a payment device, such as a credit or debit card, smartphone, or wearable device, without the need to physically swipe, insert, or hand over the payment instrument. The increase in adoption of contactless payment is due to its convenience and speed, consumer preferences, and security features, drive the adoption of contactless payment systems. Proximity payments facilitate contactless transactions by enabling quick and secure payment processing when devices are nearby. For instance, in January 2024, according to the European Central Bank, a Germany-based central bank of the European Union countries, the number of contactless card payments in the first half of 2023 increased by 24.3% from 20.9 billion in the first half of 2022, with the corresponding total value rising by 25.9% to €0.5 trillion (545.27 billion). Therefore, the rising adoption of contactless payment methods is driving the growth of the proximity payment market.
How is the proximity payment market segmented?
The proximity payment market covered in this report is segmented –
1) By Offering: Solution, Service
2) By Platform: Android, iPhone Operating System (iOS), Other Platforms
3) By Application: Grocery Stores, Bars And Restaurants, Drug Stores, Entertainment Centers, Other Applications
Subsegments:
1) By Solution: Payment Terminals, Near Field Communication (NFC) Software, Mobile Wallet Applications, Tokenization Platforms
2) By Service: Implementation and Integration Services, Support and Maintenance Services, Consulting Services, Managed Services
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Who are the top competitors in the proximity payment market?
Major companies operating in the proximity payment market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Group, Wells Fargo & Company, American Express Company, Visa Inc., PayPal Holdings Inc., The PNC Financial Services Group Inc., Mastercard Inc., Thales Group, Fiserv Inc., Stripe Inc., NXP Semiconductors N.V., Garmin Ltd., Revolut, Worldpay LLC, Adyen N.V., Ingenico, SumUp Inc., PAX Technology, Clover Network LLC, VeriFone Inc., BitPay, Huawei Device Co. Ltd
What significant trends should we anticipate in the proximity payment market over the forecast period?
Major companies operating in the proximity payment market are focused on developing advanced solutions, such as mobile payment, to enhance transaction speed and security and improve customer convenience. Mobile payment is the use of a mobile device to make contactless payments by simply tapping the device near a compatible payment terminal. For instance, in March 2022, the Reserve Bank of India, an India-based central bank and regulatory body, collaborated with the National Payment Corporation of India, an India-based organization that launched UPI 123Pay, an innovative mobile payment option. It allows users to make payments without an internet connection, making them accessible for users with feature phones. By installing a UPI app, feature phone users can perform UPI functions similarly to smartphone users. This method utilizes sound waves for offline, contactless transactions, allowing payments through proximity to a merchant’s device. The UPI123Pay process is streamlined into three steps: call, choose, and pay.
Which regional trends are influencing the proximity payment market, and which area dominates the industry?
North America was the largest region in the proximity payment market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the proximity payment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Proximity Payment Market Report 2025 Offer?
The proximity payment market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Proximity payment refers to a contactless transaction method where payment is made by bringing a payment device, such as a smartphone, contactless credit/debit card, or wearable device, close to a point-of-sale (POS) terminal equipped with near-field communication (NFC) technology. This method enhances security by protecting sensitive information and speeding up transactions, benefiting merchants and consumers.
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