How big is the public opinion and election polling market today, and what are its future growth expectations?
The public opinion and election polling market size has grown steadily in recent years. It will grow from $8.7 billion in 2024 to $8.93 billion in 2025 at a compound annual growth rate (CAGR) of 2.7%. The growth in the historic period can be attributed to media influence and coverage, political events and campaigns, demographic shifts, social and economic factors, historical voting patterns.
The public opinion and election polling market size is expected to see steady growth in the next few years. It will grow to $10.23 billion in 2029 at a compound annual growth rate (CAGR) of 3.5%. The growth in the forecast period can be attributed to social media and digital platforms, polarization and political climate, issue-centric campaigns, demographic changes and diversity, evolving communication channels. Major trends in the forecast period include social media influence, globalization of polling practices, response rate challenges, public trust in polling, adaptation to societal changes.
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What are the top drivers to the rising demand in the public opinion and election polling market?
The increasing requirement for public opinion is anticipated to drive the demand for public opinion and election polling markets. Public opinion and polls act as measuring tools to find out what people think about a particular product, person, activity, company, or any other area that is relevant to medical research and innovation. These polls help countries and companies decide on a new leader, release a product, make changes to the organizational structure of activities, or make other important strategic decisions. The requirement for public opinion for making decisions in government and business activities aids in the growth of the public opinion and election polling market.
How is the public opinion and election polling market segmented?
The public opinion and election polling market covered in this report is segmented –
1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling
Subsegments:
1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys
2) By Mail Surveys: In-Person Surveys, Telephonic Surveys
3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys
4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews
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Who are the top competitors in the public opinion and election polling market?
Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute
What significant trends should we anticipate in the public opinion and election polling market over the forecast period?
Innovations and the launch of new techniques through partnerships and collaborations are gaining popularity in the public opinion and election polling market. Major companies operating in the industry and government organizations are introducing new technologies to make surveys and voting more reliable, accessible, and genuine, including variability and eliminating errors. For instance, in July 2023, the Council of State Governments, a US-based non-profit organization, partnered with The Turnout, a US-based organization that organizes voter registration, to form the Election Technology Initiative (ETI). The ETI will promote and provide open-source solutions for election administrators to enhance the safety and transparency of U.S. and international elections as well as raise voter trust, accessibility, and participation. ElectionGuard, a piece of open-source software created by Microsoft’s Democracy Forward Initiative, will be switched over to the ETI as the project’s first step. Vendors of voting machines and election officials are given the tools they need by ElectionGuard to conduct audits after elections that are end-to-end verifiable.
Which regional trends are influencing the public opinion and election polling market, and which area dominates the industry?
The countries covered in the public opinion and election polling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
What Does The Public Opinion And Election Polling Market Report 2025 Offer?
The public opinion and election polling market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Public opinion is the culmination of the individual attitudes or ideas of a sizable portion of the population regarding a given topic or issue. Electoral polling is a method that uses election surveys to gather data based on the opinions of a sample of individuals.
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