The Business Research Company’s report on the Public Relation Tools Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the public relation tools market further?
The rising popularity of social media is expected to drive the growth of the public relations tools market going forward. Social media refers to digital platforms and applications that allow users to create, share, and exchange content in various forms, such as text, images, videos, and live broadcasts. The increase in popularity of social media is due to factors such as widespread smartphone adoption, improved internet connectivity, the increasing affordability of mobile data, and the growing demand for real-time communication. Public relations tools enable companies to track social media conversations in real time, helping identify trending topics, customer sentiments, and emerging issues, allowing brands to respond promptly and engage effectively with their audience. For instance, in June 2024, Eurostat, a Luxembourg-based statistical office of the European Union, the share of enterprises utilizing social media rose modestly from 59% in 2021 to 60.9% in 2023, reflecting a steady growth trend. Therefore, rising popularity of social media is expected to drive the growth of the public relations tools market.
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What are the key factors influencing the forecasted market size of the public relation tools industry?
The public relation tools market size has grown rapidly in recent years. It will grow from $8.22 billion in 2024 to $9.12 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to increasing digital media influence, increasing demand for brand transparency, growth in social media usage, growth in the use of analytics for measuring PR campaigns, and increasing investment in social media management tools.
The public relationt tools market size is expected to see rapid growth in the next few years. It will grow to $13.63 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to rising use of social media platforms, growing need for crisis management, growing need for integrated marketing communications, rising investment in research and development, and rising awareness about image building. Major trends in the forecast period include technological advancements, real-time analytics, voice search optimization, augmented reality, and chatbots.
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Who are the leading competitors in the public relation tools market?
Major companies operating in the public relation tools market are HubSpot Inc., Cision Ltd., Sprinklr Inc., Meltwater Group, Hootsuite, Agility PR Solutions, Symphony Technology Group, Sprinklr Inc., Muck Rack Inc., Agility PR Solutions, Signal AI, Brand24 Inc., BuzzSumo Ltd., Vocus Inc., PressPage Inc., PrPropel, BuzzStream, Roxhill Media, Prezly, Accesswire, CoverageBook
Which emerging trends are set to transform the public relation tools market landscape?
Major companies in the public relations tools market are focusing on developing technological innovation solutions, such as AI-powered analytics tools, to enhance the functionality and user experience of public relation management platforms. AI-powered analytics tools are software solutions that leverage artificial intelligence to analyze data, extract insights, and assist in decision-making. For instance, in March 2024, Muck Rack, a US-based technology company, launched measurement and reporting capabilities within its platform to help organizations effectively track and showcase the impact of their public relations activities. These improvements include customizable, outcome-focused templates for five key areas, such as media impact analytics, brand reputation insights, competitive analysis, relationship summary, and outreach performance. The new features empower users to create more detailed reports by incorporating AI-powered analytics, offering tools such as historical comparisons, word cloud visualizations, and metrics such as Share of Voice and Advertising Value Equivalency (AVE). These updates are designed to simplify the reporting process, helping businesses better assess PR performance and its contribution to overall business success.
How do different geographies compare in terms of market share and growth potential in the public relation tools market?
North America was the largest region in the public relations tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the public relation tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the public relation tools market are experiencing the fastest growth?
The public relation tools market covered in this report is segmented –
1) By Solution Type: Publishing Tools, Social Media Monitoring And Management, Content Creation And Distribution, Data Aggregation, Monitoring, Analysis
2) By Deployment Mode: Hosted, On-Premise
3) By Application: Online Media, Content Marketing
4) By Industry: Banking, Financial Services, And Insurance, Consumer Goods and Retail, Government and Public Sector, Healthcare, Information Technology And Telecom, Media And Entertainment
Subsegments:
1) By Publishing Tools: Press Release Distribution Platforms, Media Outreach And Engagement Tools, Newsroom Management Software, Editorial Calendar Management, Automated Content Scheduling
2) By Social Media Monitoring And Management: Social Listening Tools, Sentiment Analysis, Crisis Management Monitoring, Influencer Tracking, Competitor Benchmarking
3) By Content Creation And Distribution: AI-Powered Content Generation, Multimedia Content Editing (Images, Videos, Infographics), Blog And Article Publishing Platforms, Content Syndication Networks, Email Outreach And Newsletter Tools
4) By Data Aggregation: Media Database And Journalist Contact Management, News Clipping And Media Coverage Compilation, Audience And Market Insights Aggregation, Social And Web Data Collection, Third-Party Data Integration
5) By Monitoring: Brand Reputation Monitoring, Keyword And Hashtag Tracking, Real-Time News Alerts, Competitor Media Coverage Tracking, Consumer Feedback And Review Analysis
6) By Analysis: PR Campaign Performance Metrics, Audience Engagement Analytics, Share Of Voice Analysis, ROI Measurement For PR Activities, Predictive Analytics And Trend Forecasting
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How is the public relation tools market defined?
Public relations (PR) tools refer to the strategies, techniques, and resources used by organizations to manage communication with the public, enhance their reputation, and foster relationships with key stakeholders. These tools include media relations, press releases, events, social media campaigns, and crisis communication strategies, all aimed at effectively conveying key messages, building brand awareness, and shaping public perception.
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