The qr code channel for mobile marketing from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
QR Code Channel For Mobile Marketing Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The QR code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $36.03 billion in 2023 to $48.18 billion in 2024 at a compound annual growth rate (CAGR) of 33.8%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.
The QR code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $155.46 billion in 2028 at a compound annual growth rate (CAGR) of 34.0%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.
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Scope Of QR Code Channel For Mobile Marketing Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
QR Code Channel For Mobile Marketing Market Overview
Market Drivers –
The increasing use of smartphones is expected to propel the growth of the QR code channel for mobile marketing going forward. Smartphones refer to mobile devices that combine the functionality of traditional mobile phones with advanced computing capabilities. The increase in smartphone usage can be attributed to factors such as the proliferation of affordable devices offering advanced features and functionalities and expanding access to high-speed internet connectivity, driving greater adoption for communication, entertainment, and productivity purposes. QR codes provide a convenient and versatile tool for mobile marketing, allowing marketers to deliver targeted content, promotions, and transactions directly to consumers’ smartphones, enhancing user engagement and driving conversions. For instance, in August 2022, according to Iron Source, an Israel-based software company, the number of smartphone users in Japan is projected to reach over 94% of the population, or 115.5 million users by 2027. Therefore, the increased use of smartphones is driving the growth of the quick response code channel for mobile marketing market.
Market Trends –
Major companies operating in the QR code channel for the mobile marketing market are focusing on developing advanced solutions, such as next-generation conversational AI platforms, to sustain their position in the market. A next-generation conversational AI platform is an advanced system that leverages cutting-edge technologies to enable natural and human-like interactions between users and machines. For instance, in May 2024, Verses AI Inc., a Canada-based computer software company, introduced a quick response code capability for Verse Capture. This feature allows customers to scan a QR code and instantly engage in a conversational AI-powered text conversation with the brand. This technology can capture contact information and other details from potential customers, enabling businesses to build a lead pipeline and analyze the success of their campaigns.
The QR code channel for mobile marketing market covered in this report is segmented –
1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals
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Regional Insights –
North America was the largest region in the QR code channel for mobile marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH
Table of Contents
1. Executive Summary
2. QR Code Channel For Mobile Marketing Market Characteristics
3. QR Code Channel For Mobile Marketing Market Trends And Strategies
4. QR Code Channel For Mobile Marketing Market – Macro Economic Scenario
5. Global QR Code Channel For Mobile Marketing Market Size and Growth
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32. Global QR Code Channel For Mobile Marketing Market Competitive Benchmarking
33. Global QR Code Channel For Mobile Marketing Market Competitive Dashboard
34. Key Mergers And Acquisitions In The QR Code Channel For Mobile Marketing Market
35. QR Code Channel For Mobile Marketing Market Future Outlook and Potential Analysis
36. Appendix
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