The Rainwear Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Rainwear Global Market Report 2024, The rainwear market size has grown strongly in recent years. It will grow from $3.27 billion in 2023 to $3.47 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to the increasing frequency of heavy rainfalls, increasing urban populations, increasing popularity of outdoor activities, an increasing trend of athleisure and outdoor-inspired fashion, and the and the expansion of online retail platforms.
The rainwear market size is expected to see strong growth in the next few years. It will grow to $4.44 billion in 2028, at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing interest in outdoor and adventure sports, growing emphasis on sustainability, the rise of micromobility solutions such as e-scooters and bikes, the continued growth of e-commerce, and the rising millennial population. Major trends in the forecast period include the integration of wearable technology, personalized and customizable rainwear options, the use of biodegradable, recycled, and eco-friendly materials, the development of rainwear that can be used across different activities, and a and a preference for lightweight, compact, and easily packable rainwear.
The increasing participation in recreational activities is expected to propel the growth of the rainwear market going forward. Recreational activities refer to activities undertaken for enjoyment, leisure, and relaxation during free time, providing a break from daily routines and promoting mental and physical well-being. The rise in recreational activity participation is fueled by improved work-life balance and economic growth, while social media influence inspires individuals to explore and engage in new leisure pursuits. Rainwear is essential for recreational activities as it protects from the elements, keeping participants dry and comfortable during outdoor activities in wet conditions. For instance, in January 2022, according to a report published by the Outdoor Industry Association, a US-based non-profit organization for outdoor recreation and the outdoor industry, in the USA, the number of participants in outdoor recreational activities grew by 2.2% in 2021, reaching a total of 164.2 million people. Therefore, the increasing participation in recreational activities will drive the growth of the rainwear market.
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The rainwear market covered in this report is segmented –
1) By Product Type: Rain Jacket, Rain Suit, Rain Pant, Other Product Types
2) By Material: Polyester, Nylon, Vinyl, Other Materials
3) By Price: Under US$ 50, US$ 50 – US$ 100, US$ 100 – US$ 150, US$ 150 – US$ 200, Above US$ 200
4) By Distribution Channel: Online, Offline
5) By End User: Men, Women, Kids
Major companies operating in the rainwear market are focusing on developing technologically innovative products, such as Heat transfer technology-based rain jackets, to regulate body temperature and enhance comfort, even in varying weather conditions. Heat transfer technology-based rain jackets are designed to provide protection from rain and effective thermal regulation, ensuring comfort in various weather conditions. These jackets utilize advanced materials and design techniques to manage body heat and moisture. For instance, in November 2023, ProQuip Golf, a Scotland-based manufacturer of lightweight, waterproof golf clothing, launched the Ultimate HTX rain jacket, which incorporates innovative intelligent heat transfer technology designed to recycle body heat for improved comfort and performance in extreme weather conditions. The Ultimate HTX represents a significant advancement in golf weather wear, offering golfers a unique solution to maintain optimal body temperature while playing in challenging environments. It is the first-ever rain jacket capable of recycling body heat, providing a new level of protection and comfort for golfers.
The rainwear market report table of contents includes:
1. Executive Summary
2. Rainwear Market Characteristics
3. Rainwear Market Trends And Strategies
4. Rainwear Market – Macro Economic Scenario
5. Global Rainwear Market Size and Growth
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32. Global Rainwear Market Competitive Benchmarking
33. Global Rainwear Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Rainwear Market
35. Rainwear Market Future Outlook and Potential Analysis
36. Appendix
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