At what pace is the rainwear market growing, and what is its estimated value?
The rainwear market size has grown strongly in recent years. It will grow from $3.47 billion in 2024 to $3.7 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to the increasing frequency of heavy rainfalls, increasing urban populations, increasing popularity of outdoor activities, an increasing trend of athleisure and outdoor-inspired fashion, and the and the expansion of online retail platforms.
The rainwear market size is expected to see strong growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing interest in outdoor and adventure sports, growing emphasis on sustainability, the rise of micromobility solutions such as e-scooters and bikes, the continued growth of e-commerce, and the rising millennial population. Major trends in the forecast period include the integration of wearable technology, personalized and customizable rainwear options, the use of biodegradable, recycled, and eco-friendly materials, the development of rainwear that can be used across different activities, and a and a preference for lightweight, compact, and easily packable rainwear.
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Which major factors have contributed to the expansion of the rainwear market?
The increasing participation in recreational activities is expected to propel the growth of the rainwear market going forward. Recreational activities refer to activities undertaken for enjoyment, leisure, and relaxation during free time, providing a break from daily routines and promoting mental and physical well-being. The rise in recreational activity participation is fueled by improved work-life balance and economic growth, while social media influence inspires individuals to explore and engage in new leisure pursuits. Rainwear is essential for recreational activities as it protects from the elements, keeping participants dry and comfortable during outdoor activities in wet conditions. For instance, in December 2023, according to a report published by the Outdoor Industry Association, a US-based non-profit organization for outdoor recreation and the outdoor industry, In 2022, the outdoor recreation participant base reached a historic high of 168.1 million, representing a 2.3% increase and accounting for 55% of the U.S. population aged 6 and older. Notably, senior participation surged to a record rate of 35%. Despite this growth, the number of individuals departing from outdoor recreation increased by over 4 million. Therefore, the increasing participation in recreational activities will drive the growth of the rainwear market.
How is the rainwear market segmented?
The rainwear market covered in this report is segmented –
1) By Product Type: Rain Jacket, Rain Suit, Rain Pant, Other Product Types
2) By Material: Polyester, Nylon, Vinyl, Other Materials
3) By Price: Under US$ 50, US$ 50 – US$ 100, US$ 100 – US$ 150, US$ 150 – US$ 200, Above US$ 200
4) By Distribution Channel: Online, Offline
5) By End User: Men, Women, Kids
Subsegments:
1) By Rain Jacket: Waterproof Jackets, Water-Resistant Jackets, Packable Rain Jackets, Lightweight Rain Jackets
2) By Rain Suit: Full-Body Rain Suits, Two-Piece Rain Suits, High Visibility Rain Suits
3) By Rain Pant: Waterproof Rain Pants, Water-Resistant Rain Pants, Packable Rain Pants, Over-Trousers
4) By Other Product Types: Rain Ponchos, Umbrellas, Rain Gloves, Rain Boots, Waterproof Hats
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Who are the top competitors in the rainwear market?
Major companies operating in the rainwear market are Nike Inc., Adidas AG, Aashi Group, VF Corporation, Puma SE, Under Armour Inc., REI Co-op, Amer Sports Inc., Columbia Sportswear Company, LL Bean Inc., The North Face Inc., Canada Goose Holdings Inc., Fenix Outdoor International AG, Helly Hansen AS, Black Diamond Equipment Ltd., Arc’teryx Equipment Inc., Patagonia Inc., Marmot Mountain LLC, Jack Wolfskin, J. Barbour & Sons Ltd., Climax Rainwear, Berghaus Ltd., KÜHL, Montbell Co. Ltd., WaterShed LLC
Which key trends are expected to influence the rainwear market in the coming years?
Major companies operating in the rainwear market are focusing on developing technologically innovative products, such as Heat transfer technology-based rain jackets, to regulate body temperature and enhance comfort, even in varying weather conditions. Heat transfer technology-based rain jackets are designed to provide protection from rain and effective thermal regulation, ensuring comfort in various weather conditions. These jackets utilize advanced materials and design techniques to manage body heat and moisture. For instance, in November 2023, ProQuip Golf, a Scotland-based manufacturer of lightweight, waterproof golf clothing, launched the Ultimate HTX rain jacket, which incorporates innovative intelligent heat transfer technology designed to recycle body heat for improved comfort and performance in extreme weather conditions. The Ultimate HTX represents a significant advancement in golf weather wear, offering golfers a unique solution to maintain optimal body temperature while playing in challenging environments. It is the first-ever rain jacket capable of recycling body heat, providing a new level of protection and comfort for golfers.
Which regional trends are influencing the rainwear market, and which area dominates the industry?
North America was the largest region in the rainwear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rainwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Rainwear Market Report 2025 Offer?
The rainwear market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Rainwear refers to clothing and accessories that protect the wearer from rain and wet weather conditions. This type of clothing is typically made from waterproof or water-resistant materials to keep the body dry. Rainwear is essential for outdoor activities in wet weather, ensuring comfort and protection from the elements.
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