Overview and Scope
Recreational off-highway vehicles (ROVs) are motorized vehicles built for off-road use, primarily utilized for enjoyment in outdoor settings such as trails, dunes, and harsh terrains. They are utilized for recreational racing events and organized tours because they provide a balance of performance, durability, and adaptability, allowing users to cross rough terrain while experiencing the excitement of off-road adventures.
Sizing and Forecast
The recreational off-highway vehicles market size has grown rapidly in recent years. It will grow from $9.25 billion in 2023 to $10.49 billion in 2024 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to increased disposable incomes, rise in participation in recreational activities, increased demand for adventure tourism, rising interest in off-road activities, shift towards eco-friendly options.
The recreational off-highway vehicles market size is expected to see rapid growth in the next few years. It will grow to $17.48 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to rising popularity of off-road recreation, increased spending on leisure and adventure activities, increasing demand for improved performance, safety features, and comfort, regional expansion. Major trends in the forecast period include development of advanced and feature-rich recreational off-highway vehicles, introduction of electric recreational vehicles, integration of smart features, such as gps navigation, bluetooth connectivity, and mobile app integration, strategical promotional events .
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Segmentation & Regional Insights
The recreational off-highway vehicles market covered in this report is segmented –
1) By Type: Gasoline, Diesel, Electric
2) By Vehicle Type: All-Terrain Vehicle (ATV), Utility Task Vehicle (UTV), Snowmobiles, Other Vehicles
3) By Distribution Channel: Online, Offline
4) By Application: Individual, Fleets, Rental Services, Sports, Agriculture
North America was the largest region in the recreational off-highway vehicles market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the recreational off-highway vehicles market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing demand for outdoor recreational activities is expected to propel the growth of the recreational off-highway vehicles market. Outdoor recreational activities are leisure activities that take place outside, typically in natural environments. Recreational off-highway vehicles (OHVs) can be helpful for outdoor recreational activities by navigating off-road terrains, allowing individuals to access remote and less-travelled areas that may not be easily reachable by conventional vehicles. For instance, in 2022, according to the Outdoor Foundation, a US-based non-profit organization committed to the health of communities and the outdoor recreational sector, in 2021, 164.2 million, or 54% of Americans aged six and over engaged in outdoor recreation at least once, the greatest number of participants on record, and it is 6.9% higher than in March 2020, when 161.3 American people participated in outdoor recreation. Therefore, the increasing demand for outdoor recreational activities is driving the growth of the recreational off-highway vehicles market.
Key Industry Players
Major companies operating in the recreational off-highway vehicles market report are Honda Motor Co. Inc., John Deere GmbH & Co., Suzuki Motor Corporation, Yamaha Motor Co. Ltd., Textron Inc., Polaris Inc., Bombardier Recreational Products Inc. (BRP), Doosan Bobcat Inc., Linhai Powersports USA, Hisun Motors Corp USA, Kandi Technologies Group Inc., Ontario Drive & Gear Limited, Intimidator Inc., ODES Industries LLC, KYMCO USA Inc., Massimo Motor Sports LLC, Cub Cadet, Pitster Pro, Tao Motor Inc., Bennche LLC, Mahindra North America Inc., New Holland Rochester Inc., Bintelli Powersports, Stealth Electric Bikes Pty Ltd, BMS Motorsports Inc., Rival Motorsports Ltd., CFMOTO Powersport Inc., SSR Motorsports, Kawasaki Motors Corp., Joyner USA.
The recreational off-highway vehicles market report table of contents includes:
1. Executive Summary
2. Recreational Off-Highway Vehicles Market Characteristics
3. Recreational Off-Highway Vehicles Market Trends And Strategies
4. Recreational Off-Highway Vehicles Market – Macro Economic Scenario
5. Global Recreational Off-Highway Vehicles Market Size and Growth
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32. Global Recreational Off-Highway Vehicles Market Competitive Benchmarking
33. Global Recreational Off-Highway Vehicles Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Recreational Off-Highway Vehicles Market
35. Recreational Off-Highway Vehicles Market Future Outlook and Potential Analysis
36. Appendix
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