The Business Research Company’s report on the Retail Media Networks Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the retail media networks industry?
The rapid growth of e-commerce is expected to propel the growth of the retail media networks market going forward. E-commerce refers to businesses and people that buy and sell products and services through the internet. E-commerce operates in various market areas and can be done on computers, tablets, smartphones, and other smart devices. Retail media networks enable companies to access previously inaccessible digital spaces within an e-commerce website. Sponsored ads are introduced by e-commerce websites to allow businesses to market their products on the website. For instance, in 2024, according to Manaferra Inc., a US-based SEO agency, the share of e-commerce in total retail sales in 2021 was 19.6% which increased to 21% in 2022. Therefore, the rapid growth of e-commerce is expected to drive the retail media network market.
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What is the estimated market size of the retail media networks sector by 2029, based on current forecasts?
The retail media networks market size has grown strongly in recent years. It will grow from $22.41 billion in 2024 to $24.06 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to shift in advertising budgets, e-commerce growth, data-driven advertising, brand collaboration opportunities, in-store and online integration.
The retail media networks market size is expected to see strong growth in the next few years. It will grow to $34.84 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to rise of direct-to-consumer (DTC) brands, enhanced analytics and measurement, focus on customer experience, shoppable media and social commerce, dynamic pricing and promotions. Major trends in the forecast period include rise of omnichannel strategies, in-housing advertising operations, dynamic pricing integration, mobile commerce acceleration, compliance with privacy regulations.
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Who are the top players in the retail media networks market?
Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe’s Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy’s Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.
What are the major trends in the retail media networks market?
Technological advancements have emerged as a key trend gaining popularity in the retail media network market. Major companies operating in the retail media network market are focused on developing new and innovative solutions to sustain their market position. For instance, in September 2023, Criteo S.A., a France-based advertisement company, launched Commerce Max DSP. It provides brands and agencies with a single point of entry to retail media inventory onsite and across multiple retailers and offers a suite of retail media solutions that address fragmentation and drive commerce outcomes across the entire open internet.
Which geography holds the highest retail media networks market share?
North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the retail media networks market?
The retail media networks market covered in this report is segmented –
1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications
Subsegments:
1) By Search Ads: Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads
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What defines the structure and scope of the retail media networks market?
Retail media networks are digital platforms that enable businesses to purchase advertising space on a retailer’s website, apps, and other digital properties, including in-store displays. Retailers can partner with media companies to expand their brand and improve their target audience by using detailed shopper data.
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