Driving Forces Behind the Retail Pricing Software Market in 2025: Spotlight on E-Commerce Surge And Intensified Online Competition Fuel Growth In The Retail Pricing Software Market Driver

What are the latest figures on the retail pricing software market’s size and projected CAGR?

The retail pricing software market size has grown strongly in recent years. It will grow from $11.42 billion in 2024 to $12.54 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to technological advancements, an increase in e-commerce, rising competition, the need for efficient inventory management, demand for dynamic pricing, and growth in the global retail market.

The retail pricing software market size is expected to see strong growth in the next few years. It will grow to $18.06 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to the adoption of AI and machine learning, a rise in big data analytics, an increasing focus on personalized pricing, growth in omnichannel retail, an expansion of mobile commerce, and demand for real-time pricing adjustments. Major trends in the forecast period include integration with advanced analytics platforms, use of predictive pricing models, growth in subscription-based pricing models, emphasis on customer experience optimization, development of cross-channel pricing strategies, and adoption of blockchain for pricing transparency.

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Which Market drivers have played a significant role in driving the retail pricing software market?

The rise of e-commerce and online competition is expected to propel the growth of the retail pricing software market. The rise in e-commerce, fueled by growing internet access, the convenience of online shopping, and consumer preference, has led to intensified online competition as businesses increasingly leverage technology and data to reach a broader audience and differentiate themselves in an expanding digital marketplace. Advanced retail pricing software optimizes pricing strategies and helps retailers adjust prices in real-time based on market trends, competitor actions, and consumer behavior to maximize revenue and profitability. For instance, in August 2024, according to the United States Census Bureau, a US-based principal agency of the US-based federal statistical system, in the second quarter of 2024, US retail e-commerce retail sales reached $291.6 billion, marking a 6.7% increase from the same quarter in 2023 and a 1.3% rise from the first quarter of 2024. Therefore, the rise of e-commerce and online competition is driving the growth of the retail pricing software market.

What are the key segments within the retail pricing software market?

The retail pricing softwaremarket covered in this report is segmented –

1) By Component: Software, Service

2) By Deployment Mode: On-Premise, Cloud-Based, Hybrid

3) By Enterprise Size: Small And Medium-Sized Businesses, Large Enterprises

4) By Application: Retail Pricing, Revenue Management, Competitive Analysis, E-Commerce

Subsegments:

1) By Software: Price Optimization Software, Dynamic Pricing Software, Competitive Pricing Software, Price Monitoring Software, Pricing Analytics Software

2) By Service: Consulting Services, Implementation Services, Training Services, Support And Maintenance Services

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Which key players are shaping the retail pricing software market?

Major companies operating in the retail pricing software market are International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Blue Yonder Group Inc., Simon-Kucher & Partners, Relex Solutions Oy, PROS Holdings Inc., DemandTec Inc., Vendavo Inc., Pricefx AG, EDITED Ltd., Zilliant Inc., First Insight Inc., Revionics Inc., Prisync, Retalon Inc., Solvoyo Corporation, Competera Limited, netRivals, Optimix Solutions, QuickLizard Ltd., Omnia Retail B.V., Wiser Solutions Inc., PriceGrid, Pricing Solutions Ltd., Omnia Retail Srl, Eversight Inc., PriceLabs Inc., BlackCurve Solutions Limited

Which transformative trends will shape the retail pricing software market landscape?

Major companies operating in the retail pricing software market are focusing on artificial intelligence and machine learning technologies, such as AI-based pricing optimization, to enhance pricing accuracy and improve competitive positioning. AI-based pricing optimization uses artificial intelligence and machine learning algorithms to analyze vast amounts of data, such as market trends, competitor prices, and consumer behavior, to determine the most effective pricing strategies. For instance, in October 2023, Flipkart Private Limited, an India-based e-commerce company, launched ‘Flipkart Commerce Cloud,’ a suite of AI-driven retail technology solutions aimed at enhancing global e-commerce and marketplace operations. This comprehensive platform includes a full marketplace technology stack, retail media, pricing management, and solutions, all scale-tested at Flipkart. It is designed to support retailers in scaling their businesses and improving operational efficiency, leveraging the company’s extensive e-commerce experience to offer advanced, reliable solutions worldwide.

How do regional factors impact the retail pricing software market, and which region is the largest contributor?

North America was the largest region in the retail pricing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail pricing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Retail Pricing Software Market Report 2025 Offer?

The retail pricing software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

Retail pricing software is a specialized tool used by businesses to set, manage, and optimize prices for their products and services. It utilizes data analysis and algorithms to ensure competitive pricing, maximize revenue, and respond dynamically to market conditions and consumer behavior.

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