Riding Mowers Market: Navigating Growth Trends

The Lawn Mower Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Lawn Mower Global Market Report 2024, The lawn mower market size has grown strongly in recent years. It will grow from $25.69 billion in 2023 to $27.7 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%.  The  growth in the historic period can be attributed to suburbanization and housing developments, growing homeownership rates, rise in disposable income, environmental concerns, government initiatives for green spaces, landscaping services industry growth, marketing and branding strategies, rural and agricultural use..

The lawn mower market size is expected to see strong growth in the next few years. It will grow to $37.15 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%.  The growth in the forecast period can be attributed to rise in urbanization, focus on sustainable lawn maintenance, e-commerce growth, consumer shift towards electric models, landscaping as a service, climate change awareness, regulations on gasoline-powered equipment, smart home integration.. Major trends in the forecast period include robotic lawn mowers, battery-powered mowers, smart lawn care technology, green roofs and sustainable landscaping, compact and lightweight models, customization options, lithium-ion battery technology, online sales and e-commerce platform..

The rise in consumer interest in gardening activities will drive the growth of the lawn mower market going forward. Gardening refers to the practice of growing and cultivating plants in the devoted plot of ground as part of horticulture which includes flowers, herbs, or vegetables. In gardening activities, lawn mowers are commonly used for chopping, trimming, or mowing grass patches from lawns and gardens to ensure that the grass is well-groomed and grown at the appropriate height. The demand for lawn mowers will increase in response to the rise in consumer interest in gardening activities. For instance, according to a study on gardening statistics in the United States (2021) conducted by the National Gardening Association, a US-based plant-based educator, the COVID pandemic added 18.3 million new gardeners with a 65% increase in millennial gardeners and a 44% increase in Generation Z gardeners. It is also found that during the COVID pandemic, 2 of 3 gardeners tried a new gardening activity. In addition, in May 2022, according to the Gardening Statistics by Garden Pals, a US-based community of plant parents, and nature lovers, approximately $48 billion are spent on lawn and gardening equipment each year by American adults. Therefore, the rise in consumer interest in gardening activities is expected to propel the growth of the lawn mower market in the coming years.

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The lawn mower market covered in this report is segmented –

1) By Type: Riding Lawn Mowers, Walk-Behind Lawn Mowers, Robotic Or Autonomous Lawn Mowers

2) By Propulsion Type: Electric Lawn Mowers, Internal Combustion Engine (ICE) Lawn Mowers

3) By Lawn Size: Small, Medium, Large

4) By Distribution Channel: Online Distribution Channel, Retail Distribution Channel

5) By End-User: Residential, Commercial

Technological advancement is a key trend gaining popularity in the lawn mower market. Major companies operating in the market are focused on research and development to introduce technologically advanced products such as lawnmowers with navigation solutions for outdoor mowing and gain a competitive edge in the market. For instance, in May 2022, The Toro Company, a US-based company operating in designing and manufacturing lawn mowers, snow blowers, and irrigation systems for commercial and residential uses, introduced an autonomous mower with in-built GeoLink Solutions technology for detection capability using a map to ensure avoidance of obstacles while mowing. The autonomous mower can operate in conditions with poor visibility on perfectly straight lines. Additionally, it achieves more efficiency by utilizing the entire width of the mower and reducing the overlap. It provides automated care for the lawn by cutting the smallest amount of grass every day with owner-selected height.

The lawn mower market report table of contents includes:

 

1. Executive Summary
2. Lawn Mower  Market Characteristics
3. Lawn Mower  Market Trends And Strategies
4. Lawn Mower  Market – Macro Economic Scenario
5. Global Lawn Mower  Market Size and Growth

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31. Global Lawn Mower  Market Competitive Benchmarking
32. Global Lawn Mower  Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Lawn Mower  Market
34. Lawn Mower  Market Future Outlook and Potential Analysis
35. Appendix

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