Overview and Scope
Sales coaching software refers to a suite of tools and solutions designed to facilitate interactions between sales managers and their team members to evaluate, correct, or reinforce sales strategies. It involves dynamic job-embedded interactions aimed at improving sales performance, enhancing sales skills, and achieving sales targets.
Sizing and Forecast
The sales coaching software market size has grown strongly in recent years. It will grow from $53.55 billion in 2023 to $57.74 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to rise of remote work, demand for personalization, shift to data-driven decision making, emphasis on continuous learning and development.
The sales coaching software market size is expected to see strong growth in the next few years. It will grow to $77.55 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to AI (artificial intelligence)-powered personalization, integration with virtual reality (VR) and augmented reality (AR), gamification of learning and development, interoperability and integration with CRM systems. Major trends in the forecast period include AI-powered coaching insights, remote coaching solutions, data privacy and security measures, mobile-first approach, increased adoption of AI and machine learning, demand for real-time forecasting.
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Segmentation & Regional Insights
The sales coaching software market covered in this report is segmented –
1) By Deployment Type: Cloud Based, On-Premise
2) By Application: Large Enterprises, Small Enterprises (SMEs)
3) By End-User Industry: Banking, Financial Services, And Insurance, Retail And Consumer Goods, Hospitality And Tourism, Information Technology And Telecom, Manufacturing, Healthcare, Other End-User Industries
North America was the largest region in the sales coaching software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales coaching software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing adoption of e-learning is expected to propel the sales coaching software market going forward. E-learning refers to electronic learning, which involves the use of digital technologies such as computers, the Internet, and digital resources to deliver educational content and facilitate learning experiences remotely. E-learning is on the rise because of the proliferation of high-speed internet, mobile devices, and learning management systems (LMS) and the increasing need for personalized learning capabilities. Sales coaching software is used for e-learning to provide a comprehensive platform for sales professionals to provide personalized coaching and training to improve their skills, knowledge, and performance. It also allows organizations to create customized learning paths based on individual sales representatives’ needs, experience levels, and performance metrics. For instance, in January 2022, according to the World Economic Forum, a Switzerland-based non-governmental organization, the number of online learners enrolled in Coursera, an online learning platform, increased from 143 million in 2020 to 189 million in 2021, representing an increase of 32%. Additionally, Coursera recorded 20 million new student registrations in 2021 alone. Therefore, increasing adoption of e-learning is driving the growth of the sales coaching software market.
Key Industry Players
Major companies operating in the sales coaching software market are Microsoft Corporation, Allego Inc., International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation, Salesloft Inc., Gong.io, Xactly Corporation, Outreach Inc., InsideSales.com, Conversica Inc., Highspot Inc., Seismic Software, MindTickle Inc., LevelJump Inc., Wilson Learning Corporation, Richardson Sales Performance, Lessonly LLC, VanillaSoft Inc., Gryphon Networks, Training Industry Inc., Vantage Point Performance LLC
The sales coaching software market report table of contents includes:
1. Executive Summary
2. Sales Coaching Software Market Characteristics
3. Sales Coaching Software Market Trends And Strategies
4. Sales Coaching Software Market – Macro Economic Scenario
5. Global Sales Coaching Software Market Size and Growth
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32. Global Sales Coaching Software Market Competitive Benchmarking
33. Global Sales Coaching Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sales Coaching Software Market
35. Sales Coaching Software Market Future Outlook and Potential Analysis
36. Appendix
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