Salesforce services refer to a suite of cloud-based tools and applications tailored for customer relationship management (CRM), featuring marketing automation and application development functionalities. These services aim to enhance business processes and customer interactions, empowering organizations to efficiently manage sales, marketing, and customer service operations in a centralized and scalable framework.
Sizing and Forecast
The salesforce services market size has grown rapidly in recent years. It will grow from $11.01 billion in 2023 to $12.67 billion in 2024 at a compound annual growth rate (CAGR) of 15.1%. The growth in the historic period can be attributed to increased demand for CRM solutions, cloud adoption trends, digital transformation initiatives, globalization of businesses, and the rise of mobile technology.
The salesforce services market size is expected to see rapid growth in the next few years. It will grow to $22.34 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to continued digital transformation efforts, expanding adoption of AI and automation, increasing focus on customer experience, growing demand for industry-specific solutions, and the rise of subscription-based pricing models. Major trends in the forecast period include the proliferation of AI-driven analytics, deeper integration with IoT devices, augmented reality applications for customer engagement, expansion of low-code/no-code development platforms, and emphasis on sustainability and ethical practices.
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Segmentation & Regional Insights
The salesforce services market covered in this report is segmented –
1) By Type Of Service: Planning, Management, Implementation
2) By Deployment Model: On-Premise, Cloud, Hybrid
3) By Application: Sales Cloud, Service Cloud, Marketing Cloud, Application Cloud, Commerce Cloud, Analytics
4) By Vertical: Banking, Financial Services And Insurance (BFSI), Healthcare And Life Sciences, Media And Telecom, Retail And CPG, Government, Manufacturing, Energy And Utilities, Other Verticals
North America was the largest region in the salesforce services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the salesforce services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing importance of digital transformation is expected to propel the growth of the salesforce services market going forward. Digital transformation refers to the comprehensive integration of digital technologies across all aspects of an organization to fundamentally change how it operates and delivers value to customers. The rising prominence of digital transformation is driven by its capacity to enhance operational efficiency, customer engagement, and competitive advantage across diverse industries. Digital transformation enhances salesforce services by streamlining sales processes, improving customer engagement, and enabling data-driven decision-making, leading to increased efficiency and revenue growth. For instance, in November 2023, according to Central Digital and Data Office, a UK-based department that leads government digital and data function for government, between April 2022 and April 2023, the government digital and data profession experienced 19% growth, addressing crucial digital skills needs, while 32 civil service organizations have adopted the common government digital and data pay framework. Therefore, the growing importance of digital transformation is driving the growth of the salesforce services market.
Key Industry Players
Major companies operating in the salesforce services market are Microsoft Corporation, AT&T Inc., Dell Technologies Inc., Siemens AG, Deloitte Touche Tohmatsu Limited, Accenture plc, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Tata Consultancy Services Limited, Salesforce Inc, NTT DATA Corporation, Capgemini SE, Cognizant Technology Solutions Corporation, Adobe Inc., DXC Technology (DXC), Wipro Limited, Tech Mahindra Limited, Vertiba Inc., Micro Focus International plc, Avenga LLC, Verint Systems Inc, Peeklogic LLC
The salesforce services market report table of contents includes:
1. Executive Summary
2. Salesforce Services Market Characteristics
3. Salesforce Services Market Trends And Strategies
4. Salesforce Services Market – Macro Economic Scenario
5. Global Salesforce Services Market Size and Growth
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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