What Lies Ahead for Sanitary Ware Market Growth in 2025 and Beyond?

The Business Research Company’s report on the Sanitary Ware Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.

Which emerging drivers are set to accelerate the growth of the sanitary ware market further?

The growth of the construction industry is expected to propel the growth of the sanitary ware market going forward. The construction industry refers to the industrial branch of manufacturing and trade-related activities, including building, repairing, renovating, and maintaining infrastructure. The construction industry requires sanitary ware in larger quantities to be installed in all the bathrooms’ infrastructure; as a result, the rising construction activities increase the demand for sanitary ware. For instance, in July 2024, according to the US Census Bureau, a US-based government agency, the value of construction operations rose from $2.01 trillion in May 2023 to $2.14 trillion in May 2024.

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What are the key factors influencing the forecasted market size of the sanitary ware industry?

The sanitary ware market size has grown strongly in recent years. It will grow from $40.31 billion in 2024 to $42.33 billion in 2025 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to growth in the real estate and construction industry, trade liberalization and international partnerships, expansion of retail channels, tourism and hospitality industry growth, aging infrastructure replacement.

The sanitary ware market size is expected to see strong growth in the next few years. It will grow to $54.14 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to growing importance of digital marketing and e-commerce, increasing popularity of wellness-oriented bathroom products, investment in research and development, rising demand for premium and luxury sanitary products, influences of interior design trends. Major trends in the forecast period include smart and connected bathroom solutions, biodegradable and sustainable materials, wellness-oriented bathroom designs, personalized and customizable sanitary products.

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Who are the leading competitors in the sanitary ware market?

Major companies operating in the sanitary ware market include LIXIL Group Corporation, Kohler Co, TOTO, American Standard, Roca Corporación Empresarial, Grohe, Elkay, Moen Incorporated, Villeroy & Boch, Jaquar & Company Private Limited, Duravit AG, Delta Faucet, Pfister Faucets, Gessi S.p.A., Niagara Conservation, Cera Sanitaryware Ltd., Sloan Valve Company, Gala Group, Weiser Lock Corp, Artedona, SFA Saniflo, Cifial, The Jaquar Group, INAX Inamoto Corporation, Hansgrohe SE, Heritage Bathrooms, Hydro Systems, Ideal Standard, Orans Co, Shanghai Hengjie Sanitary Wares Co Ltd.

Which emerging trends are set to transform the sanitary ware market landscape?

Major companies operating in the sanitaryware market are focused on developing technological advancements such as concealed cisterns to enhance efficiency and aesthetics. A concealed cistern is a hidden water storage system for flushing toilets, built into walls or furniture. It provides a cleaner aesthetic by keeping the cistern out of sight while allowing for easy access to flushing controls. For instance, in June 2023, Johnson Bathrooms, an India-based tile bathroom company, launched the Elite Range. It offers personalized services and exclusive benefits, enhancing customer experiences across banking, travel, insurance, and fitness. They provide financial advantages, comprehensive coverage, and lifestyle perks tailored to high-net-worth individuals.

How do different geographies compare in terms of market share and growth potential in the sanitary ware market?

North America was the largest region in the sanitary ware market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sanitary ware market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Which major segments of the sanitary ware market are experiencing the fastest growth?

The sanitary ware market covered in this report is segmented –

1) By Type: Toilets, Washbasins, Urinals, Cisterns, Other Products

2) By Materials: Ceramic, Pressed metal, Acrylic plastics and Perspex, Other Materials

3) By Technologies: Slip Casting, Pressure Casting, Tape Casting, Isostatic Casting

4) By Sales Channels: Retail, Wholesale

5) By End-Users: Commercial, Residential

Subsegments:

1) By Toilets: Floor-Mounted Toilets, Wall-Mounted Toilets, Smart Toilets

2) By Washbasins: Pedestal Washbasins, Countertop Washbasins, Wall-mounted Washbasins, Under-Mount Washbasins

3) By Urinals: Wall-mounted Urinals, Floor-Mounted Urinals, Waterless Urinals

4) By Cisterns: Concealed Cisterns, Exposed Cisterns

5) By Other Products: Bathtubs, Bidets, Shower Trays, Bathroom Accessories

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What defines the structure and scope of the sanitary ware market?

Sanitary ware refers to all the general sanitary installations found in bathrooms and toilets. Sanitary goods are resistant to chemicals and can sustain loads of up to 400 kg. These wares are heated to temperatures above 1200 degrees Celsius to obtain the required level of hygienic performance for usage in both residential and commercial settings.

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