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What is the present valuation and projected CAGR of the sauna services market?
The sauna services market size has grown rapidly in recent years. It will grow from $1.07 billion in 2024 to $1.19 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to health benefits recognition, growth of the spa industry, rising medical recommendations, luxury market demand, rapid urbanization.
The sauna services market size is expected to see rapid growth in the next few years. It will grow to $1.84 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to growing awareness of the health benefits, rising disposable income, the expanding wellness tourism industry, rising stress levels, and innovation in sauna technology. Major trends in the forecast period include wellness integration, customization, increasing incorporation of technology, mobile sauna services, and virtual reality (VR) enhancements.
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Sauna Services Market Report 2025
What key drivers have fueled the sauna services market’s development over the years?
The growing popularity of wellness tourism is expected to propel the growth of the sauna services market going forward. Wellness tourism refers to travel that is associated with the pursuit of maintaining or enhancing one’s well-being. Wellness tourism is driven by various factors, such as rising concerns about stress, increasing disposable incomes, and emphasis on preventive healthcare. Saunas are utilized in wellness tourism for their therapeutic effects, such as aiding in stress relief, detoxification, and promoting overall well-being. For instance, in March 2024, according to the Global Wellness Institute, a US-based nonprofit organization, the global wellness trip count reached 819.4 million, marking an increase from 608.2 million in 2021. Moreover, the number is projected to rise by 8.3% until 2027. Therefore, the growing popularity of wellness tourism is driving the growth of the sauna services market.
What is the segmentation for the sauna services market?
The sauna services market covered in this report is segmented –
1) By Type: Massage Service, Food Service, Luxury Locker Rooms Service, Equipment Installation Service, Other Type
2) By Sauna: Traditional Or Regular Sauna, Dry Sauna, Infrared Therapy Sauna
3) By Application: Outdoor Saunas, Indoor Saunas
4) By End User: Adults, Children
Subsegments:
1) By Massage Service: Swedish Massage, Deep Tissue Massage, Aromatherapy Massage
2) By Food Service: Healthy Snacks And Beverages, Full-Service Dining Options
3) By Luxury Locker Rooms Service: Premium Locker Rooms, Towel And Robe Services, Personal Care Amenities
4) By Equipment Installation Service: Sauna Equipment Setup, Sauna Room Design And Installation
5) By Other Type: Wellness And Spa Packages, Skin Care Services (Facials, Body Wraps)
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Sauna Services Market Report 2025
Who are the most influential companies in the sauna services market?
Major companies operating in the sauna services market are Amerec Ltd., Sunlighten Day Spa, Perspire Sauna Studio, Wi Spa LLC, Island Spa And Sauna, Green Lotus Yoga & Healing Center, Am-Finn Sauna and Steam, SaunaWorks Inc., Artesian Spas, The Spa And Sauna Co, SweatHouz, Sky Spa Sauna, King Spa And Sauna, Skywheel Helsinki Oy, Restore Hyper Wellness, Therme Erding Familienbad GmbH, Alpine Sauna And Steam, The Sweat Shack, Spa World Corporation, Steam Sauna Inc., City Sweats, Finnmark Sauna Ltd., The Wellness Spa LLC, Sauna House, Glow Sauna Studios
What are the top industry trends projected to impact the sauna services market?
Major companies in the sauna services market use advanced technologies to offer personalized sauna sessions such as sauna guides and fitness indicators, to enhance the user experience. Sauna guides and fitness indicators revolutionize sauna use by providing customized insights and predictive analytics, optimizing wellness benefits for each user. For instance, in April 2024, High Tech Health International, Inc., a US-based company offering far infrared sauna technology, launched Sauna Guide. It is a groundbreaking technology positioned to transform sauna usage by providing unparalleled insights into individual health benefits at a cellular level. It is integrated with an innovative feature called the ‘Sauna Fitness’ indicator. It translates primary data such as height, weight, and sauna usage history into a holistic comprehension of your body’s response to heat adaptation.
What are the major regional insights for the sauna services market, and which region holds the top position?
North America was the largest region in the sauna services market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Sauna Services Market Report 2025 Offer?
The sauna services market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sauna services encompass therapeutic, heated, enclosed, wood-lined rooms with various options for benches, seating arrangements, designs, and size/capacity. The sauna’s intense heat promotes detoxification through perspiration, alleviates aches and pains, and induces profound relaxation. Sauna services entail heating the body to yield numerous physical and mental benefits for the bather.
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Sauna Services Market Report 2025
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