Savory Snack Products Market Future Growth, Industry Share and Forecast 2030

Savory Snack Products Market Overview

The global savory snack products market was valued at USD 215.84 billion in 2023 and is projected to grow at a CAGR of 5.4% over the forecast period, reaching USD 311.91 billion by 2030. Savory snacks are characterized by their salty, spicy, or umami flavors, often made from ingredients like vegetables, fruits, grains, and nuts. Popular examples include potato chips, pretzels, popcorn, meat snacks, and nuts. These products are not only delicious but also offer significant nutritional benefits, including vitamins, minerals, and fiber.

Market Scope

The savory snack products market encompasses a diverse range of snacks, including potato chips, popcorn, nuts & seeds, extruded snacks, and more. The market has witnessed a shift in consumer preferences towards low-calorie and health-conscious options, fueling the development of new products with added health benefits.

Market Drivers

  1. Growing Popularity of Meat-Based Snacks: As consumer demand for protein-rich snacks increases, the popularity of meat-based options like jerky made from beef, chicken, turkey, and exotic meats such as bison and elk is on the rise.
  2. Increased Demand for Convenient Snacks: The busy lifestyles of consumers, particularly in North America and Europe, have boosted the demand for ready-to-eat savory snacks, further propelling market growth.
  3. Health-Conscious Snacking: The trend of healthier snacking, with a focus on lower-calorie, baked, and roasted snacks, has contributed to the demand for savory snack products. Consumers are becoming more conscious of their snacking habits, seeking products with lower sodium and healthier ingredients.
  4. Retail Expansion and E-Commerce: The growth of retail networks, particularly supermarkets, hypermarkets, and e-commerce platforms, has expanded the availability of savory snacks globally, making them more accessible to a wide range of consumers.

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Market Trends

  • Product Innovation: There has been a notable shift towards healthier snack alternatives, with companies introducing new flavors and product lines, including roasted potato chips and meat jerky with exotic flavors such as teriyaki, spicy sriracha, and barbecue.
  • Plant-Based Options: The rise of plant-based diets has led to the growth of vegetable and legume-based snacks, which are becoming increasingly popular in markets like North America and Europe.

Segmentation Analysis

  • By Product:
    • Potato Chips: The largest segment, holding a 32.8% market share in 2023. Innovations like baked, low-fat, and gourmet chips are driving this segment’s growth.
    • Nuts & Seeds: Expected to grow at a CAGR of 3.5% during the forecast period, driven by their health benefits, such as heart health and high protein content.
    • Popcorn and Extruded Snacks: These segments are growing due to their light and versatile nature, appealing to health-conscious consumers.
  • By Flavor:
    • Spicy: Dominated the market with a 39.2% share in 2023, as consumers increasingly seek bold and intense flavors.
    • Roasted: Expected to grow at a CAGR of 5.2%, particularly in North America and emerging markets.

Regional Insights

  • North America: The largest market, accounting for 33.2% of the market share in 2023. Savory snacks such as chips and tortilla chips are a staple of the American snacking culture. Innovation in flavor and packaging is helping fuel growth in this region.
  • Asia-Pacific: Expected to grow at the highest CAGR of 7.2% through the forecast period. Rising disposable incomes and changing dietary preferences are major factors driving growth, with nuts and seeds being the largest category.

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Key Players

The market is highly competitive with key players such as:

  • Nestlé SA (Switzerland)
  • Hain Celestial (US)
  • Conagra Brands (US)
  • Mars, Incorporated (US)
  • The Lorenz Bahlsen Snack-World GmbH & Co KG (Germany)
  • Campbell Soup Company (US)

Key Questions Answered

  1. What is the current market size and forecast for the savory snacks market? The market was valued at USD 215.84 billion in 2023 and is projected to reach USD 311.91 billion by 2030, growing at a CAGR of 5.4%.
  2. What factors are driving the growth of savory snack products? Key drivers include the increasing demand for protein-rich snacks, growing health consciousness, and the expanding retail and e-commerce channels.
  3. Which regions are witnessing the highest growth? The Asia-Pacific region is expected to experience the highest growth due to rising income levels, urbanization, and changing consumer habits.
  4. What are the key market trends? Innovations in flavors, the rise of plant-based snacks, and the growing demand for healthier alternatives are the most notable trends in the market.

Savory Snack Products Market Scope

  • Market Size in 2023: USD 215.84 Bn
  • Market Size in 2030: USD 311.91 Bn
  • CAGR (2024-2030): 5.4%

Conclusion

The savory snack products market is poised for significant growth, driven by changing consumer preferences, innovations in flavors, and increased health-consciousness. With major players continuing to innovate and cater to diverse consumer tastes, the market is expected to thrive across regions, particularly in North America and Asia-Pacific.

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Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by Different Segment | 2024-2030
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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