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At what pace is the self-service business intelligence (bi) market growing, and what is its estimated value?
The self-service business intelligence (BI) market size has grown rapidly in recent years. It will grow from $10.02 billion in 2024 to $11.88 billion in 2025 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period can be attributed to the growing adoption of work from home, increasing in the adoption of self-service bi software, the rising government initiative to digitalize the financial and retail sector, and the rise in requirements of business users for self-service dashboards.
The self-service business intelligence (BI) market size is expected to see rapid growth in the next few years. It will grow to $23.29 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period can be attributed to a rise in requirements of business users for self-service dashboards, growing demand for real-time insights, growing cloud adoption, rising government initiatives to digitalize the financial and retail sector, and growing demand for real-time insights. Major trends in the forecast period include production innovation, integration of automation solutions, technological advancements in BI tools, and collaborations and partnerships.
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What are the top drivers to the rising demand in the self-service business intelligence (bi) market?
Growing penetration of e-commerce is expected to propel the growth of the self-service business intelligence (BI) market going forward. E-commerce refers to the online business model facilitating the exchange of goods and services through the Internet. The growing penetration of e-commerce is driven by convenience, expanding internet access, and shifting consumer preferences towards online shopping. Self-business intelligence tools enhance the operational efficiency of e-commerce activities, increase profitability, and offer real-time dashboards that provide immediate insights into business performance, enabling quick decision-making. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024, after adjusting for seasonal variation, reached $289.2 billion, marking a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Therefore, the growing penetration of e-commerce is driving the growth of the self-service business intelligence (BI) market.
How is the self-service business intelligence (bi) market segmented?
The self-service business intelligence (BI) market covered in this report is segmented –
1) By Type: Software, Services
2) By Business Function: Finance, Marketing, Sales, Operations And Human Resources
3) By Deployment Model: On-Premises, On-Demand
4) By Application: Fraud And Security Management, Sales And Marketing Management, Predictive Asset Maintenance, Risk And Compliance Management, Customer Engagement And Analysis, Supply Chain Management And Procurement, Operations Management, Other Applications
5) By End-User Industry: Banking, Financial Services And Insurance (BFSI), Information technology(IT) And Telecommunication, Healthcare, Transportation And Logistics, Retail And E-Commerce, Media And Entertainment, Government And Defense, Manufacturing, Other End User Industries
Subsegments:
1) By Software: Data Visualization Software, Reporting And Querying Software, Dashboard Software, Predictive Analytics Software, Data Preparation Software
2) By Services: Consulting Services, Training And Support Services, Implementation And Integration Services, Managed Services
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Self-Service Business Intelligence (BI) Market Report 2025, Industry Overview
Who are the top competitors in the self-service business intelligence (bi) market?
Major companies operating in the self-service business intelligence (BI) market are Amazon.com. Spend less. Smile more. Inc, Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute Inc, Tableau Software LLC, ZOHO Corporation Pvt Ltd, Alteryx Inc, MicroStrategy Inc, Cloud Software Group, Qlik Technologies Inc, Domo Inc, Sisense Ltd, ThoughtSpot Inc, Pyramid Analytics, Yellowfin International Pvt Ltd, AnswerRocket, TARGIT AS, Dundas Data Visualization Inc, Datapine GmbH, Birst Group Inc, Power BI
What significant trends should we anticipate in the self-service business intelligence (bi) market over the forecast period?
Major companies operating in the self-service business intelligence (BI) market are developing innovative platforms such as no-code, self-service platforms to democratize data access, enabling business users to make data-driven decisions swiftly and efficiently. A no-code, self-service platform is a user-friendly software solution that enables individuals to create, manage, and deploy applications or perform data analysis without needing to write any code. For instance, in July 2023, Comsense Technologies, a US-based marketing technology consulting company, launched IntellSense, a self-service business intelligence and reporting tool. IntellSense boasts an extensive library of over 200 key performance indicators (KPIs) and offers a no-code, self-service platform that simplifies the creation of dashboards and data visualizations. With a 10-day implementation timeline, IntellSense is designed to empower businesses to quickly and easily gain insights from their data without the need for specialized technical expertise.
Which regional trends are influencing the self-service business intelligence (bi) market, and which area dominates the industry?
North America was the largest region in the self-service business intelligence (BI) market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service business intelligence (BI) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Self-Service Business Intelligence (BI) Market Report 2025 Offer?
The self-service business intelligence (bi) market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Self-service business intelligence (BI) refers to tools and processes that allow non-technical users to access, analyze, and visualize data independently, without needing extensive technical expertise or relying on information technology (IT) staff. These tools enable users to create reports, dashboards, and data visualizations, facilitating faster and more informed decision-making within organizations.
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Self-Service Business Intelligence (BI) Market Report 2025, Industry Overview
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