Overview and Scope
Shampoo and conditioners are hair care products used to cleanse and nourish the hair and scalp. Shampoo refers to a cleansing product that removes dirt, oil, and impurities from the hair and scalp, while conditioner moisturizes and softens the hair, reducing frizz and improving manageability. It is a form an essential part of a hair care routine for cleaning nourishing, and keeping hair healthy-looking.
Sizing and Forecast
The shampoo and conditioners market size has grown strongly in recent years. It will grow from $36.29 billion in 2023 to $39.21 billion in 2024 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to changing consumer preferences, increasing awareness of hair health, technological advancements, effective marketing strategies, and economic factors such as rising disposable incomes.
The shampoo and conditioners market size is expected to see strong growth in the next few years. It will grow to $54.27 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to continued consumer demand for natural and sustainable products, technological innovations in product formulations, growing emphasis on personalized hair care solutions, expanding distribution channels, and increasing urbanization and disposable incomes worldwide. Major trends in the forecast period include natural and organic ingredients in hair care products, the introduction of sulfate-free shampoos and conditioners, the increasing popularity of hair care products with specific benefits such as anti-dandruff or anti-hair fall properties, adoption of innovative ingredients and formulations targeting specific hair concerns.
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Segmentation & Regional Insights
The shampoo and conditioners market covered in this report is segmented –
1) By Type: Shampoos, Conditioners
2) By Distribution Channel: Online Sales, Offline Sales,
3) By Application: Men, Women, Children
North America was the largest region in the shampoo and conditioners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the shampoo and conditioners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing awareness about personal hygiene is expected to propel the growth of the shampoo and conditioner market going forward. Personal hygiene refers to maintaining cleanliness and grooming one’s body to promote overall health and well-being. There is increasing awareness about personal hygiene because it helps to maintain good personal hygiene by preventing the spread of germs and reduces the risk of infections, illnesses, and diseases. The use of shampoo and conditioner in regular hair care routines is an essential component of personal hygiene, ensuring clean, healthy, and well-groomed hair. For instance, in September 2023, according to The Bureau of Labor Statistics, a US-based principal fact-finding agency for the Federal Government, in 2022, there was a 12.3% rise in personal care products and services spending, including a wide range of items designed for personal hygiene. Therefore, increasing awareness about personal hygiene is driving the growth of the shampoo and conditioner market.
Key Industry Players
Major companies operating in the shampoo and conditioners market report are L’Oréal SA; The Procter & Gamble Company; Johnson & Johnson; Unilever PLC; LAKMÉ Cosmetics SL; Henkel AG & Co KGaA; The Colgate-Palmolive Company; The Estée Lauder Companies Inc.; Kao Corporation; Amway Corporation; Natura & Co Holding SA; Avon Products Inc.; Church & Dwight Co Inc.; Neutrogena Corporation; Shiseido Company Limited; The Hain Celestial Group Inc.; Beiersdorf AG; Dabur India Limited; John Paul Mitchell Systems; Oriflame Cosmetics Global SA; Marico Limited; Davines Group SpA; Renpure LLC; Giovanni Cosmetics Inc.; Onesta Hair Care Inc.
The shampoo and conditioners market report table of contents includes:
1. Executive Summary
- Market Characteristics
- Market Trends And Strategies
- Impact Of COVID-19
- Market Size And Growth
- Segmentation
- Regional And Country Analysis
…………
- Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
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