How big is the shaving preparations market today, and what are its future growth expectations?
The shaving preparations market size has grown rapidly in recent years. It will grow from $1.09 billion in 2024 to $1.22 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to changing grooming trends, razor and blade innovation, consumer education, health and hygiene.
The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.86 billion in 2029 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to growth in men’s grooming, natural and organic products, e-commerce and dtc sales, customization and personalization. Major trends in the forecast period include gender-neutral products, sustainable packaging, multi-functional products, shaving subscription services.
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What have been the primary factors driving the shaving preparations market’s growth?
The increasing adoption of self-grooming and personal care products is driving the shaving preparations market. Through advertisements and social media blogs, men and women are well aware of how to get rid of body hair and use hair removal products extensively. In addition, the introduction of sensitive razors and shaving creams that are more economical, cause less irritation, soften the beard, make the skin smooth and moisturized, and help reduce cuts while shaving. For instance, in September 2024, according to the Australian Bureau of Statistics, an Australia-based government agency, in late spring and summer 2023–24, approximately 38.1% of individuals aged 15 and older reported using sunscreen with an SPF of 30 or higher on most days. Therefore, the rising demand for self-grooming products is driving the growth of the services to buildings and dwellings market.
What are the key segments within the shaving preparations market?
The shaving preparations market covered in this report is segmented –
1) By Product Type: Shave Foams, Shaving Creams, Shaving Lotions, Shaving Waxes, Shave Gels
2) By Sales Channel: Beauty And Drug Stores, Branded and Specialty Outlets, Online Retailers, Convenience Stores, Other Retailing Formats
3) By End User: Salons, Personal Use
Subsegments:
1) By Shave Foams: Aerosol Shave Foams, Non-Aerosol Shave Foams
2) By Shaving Creams: Traditional Shaving Creams, Shaving Cream Tubes, Shaving Cream Jars
3) By Shaving Lotions: Aftershave Lotions, Pre-Shave Lotions
4) By Shaving Waxes: Wax For Sensitive Skin, Wax For General Use
5) By Shave Gels: Clear Shave Gels, Foaming Shave Gels, Sensitive Skin Shave Gels
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Which key players are shaping the shaving preparations market?
Major companies operating in the shaving preparations market include Procter & Gamble Company, L’Oréal SA, Gillette Company, Johnson & Johnson, Colgate-Palmolive Company, Energizer Holdings Inc., Godrej & Boyce Mfg. Co. Ltd., Beiersdorf AG, Unilever plc, Perio Inc., Super-Max Limited, Taylor of Old Bond Street, Ahava Dead Sea Laboratories Limited, VI-John Group, Avon Products Inc., Shiseido Company Limited, Estee Lauder Companies Inc., Biotherm International, Pierre Fabre Dermo-Cosmetique USA Inc., Mary Kay Inc., Roger & Gallet SA, Bulldog Skincare Limited, Lush Fresh Handmade Cosmetics, Acqua di Parma, Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., The Art of Shaving LLC., Baxter of California, Bluebeard’s Revenge, Caswell-Massey, Dollar Shave Club Inc., Beauty Planet AB
How will industry trends affect the trajectory of the shaving preparations market?
The launch of facial shaving cream for women is a key trend gaining popularity in the shaving preparations market. Women are using facial shaving cream to minimize the appearance of hair over time. For example, in March 2022, Skinny Confidential, a US based provider of facial beauty tools and beauty products, launched The Hot Shave Cream facial shaving cream for women. The buttery cream was formulated with a blend of nourishing and hydrating ingredients to soothe and smooth the skin. In addition, the brand has paired the shaving cream with The Hot Shave Razor. It is a refillable razor designed to gently remove unwanted facial hair and peach fuzz.
Which geographic trends are shaping the shaving preparations market, and which region has the highest market share?
Asia-Pacific was the largest region in the shaving preparations market in 2023. Western Europe was the second-largest region in the global shaving preparations market. The regions covered in the shaving preparations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Shaving Preparations Market Report 2025 Offer?
The shaving preparations market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Shaving preparations refer to products designed to facilitate the shaving process by softening the skin and hair, reducing friction, and minimizing irritation. They provide lubrication also contain ingredients that soothe, moisturize, or nourish the skin, helping to prevent common issues like razor burn, nicks, and cuts.
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