Overview and Scope
Sign refers to a piece of paper, wood, or another material with writing or a picture on it that provides information, instructions, or a warning, usually a combination of rich wood grain and textured canvas. The sign manufacturing industry comprises establishments that produce signs and related displays of all materials (except printing paper and paperboard signs, notices, and displays).
Sizing and Forecast
The sign market size has grown strongly in recent years. It will grow from $126.28 billion in 2023 to $134.71 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to urbanization, retail expansion, tourism and hospitality industry growth, event and exhibition industry, transportation infrastructure development.
The sign market size is expected to see strong growth in the next few years. It will grow to $170.1 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to smart cities initiatives, environmental sustainability, customization and personalization, e-commerce and online presence, health and safety signage, global events and exhibitions. Major trends in the forecast period include digital signage growth, led technology dominance, augmented reality (ar) in signage, wayfinding and navigation signs, interactive touchscreen signs.
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Segmentation & Regional Insights
The sign market covered in this report is segmented –
1) By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Sign
2) By Application: Indoor, Outdoor
3) By End-user Vertical: BFSI, Retail, Transportation and Logistics, Healthcare, Other End-user Verticals
Asia-Pacific was the largest region in the sign market in 2023. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing economic growth is expected to propel the growth of the sign market going forward. Economic growth refers to the sustained increase in a country’s production of goods and services, typically measured by an increase in its gross domestic product (GDP) over time. The overall state of the economy plays a significant role in the sign market. During periods of economic growth, businesses are more likely to invest in signage for branding, advertising, and expansion. For instance, in June 2023, the Organization for Economic Co-operation and Development, a France-based international, intergovernmental economic organization, reported that UK gross domestic product growth is expected to be modest at 0.3% in 2023 and to improve moderately to 1.0% in 2024. Therefore, increasing economic growth is driving the growth of the sign market.
Key Industry Players
Major companies operating in the sign market report are Samsung Electronics Co. Ltd., Panasonic Corporation, LG Display Co. Ltd., NEC Display Solutions Ltd., Sharp Corporation, Print Sauce LLC, Sabre Digital Creative Inc., Planar Systems Inc., Brady Corporation, Canva Group Ltd., Daktronics Inc., Accel Group Inc., Okamura Corporation, Prairie State Products Inc., Identity Holdings Inc., Visual Graphic Systems Inc., Marahrens Group of Companies, Mirazed Inc., SmartSign Systems, Rgla Solutions Inc., Sign Solutions USA Inc., Indianapolis Badge & Nameplate Co., First Sign Corporation, Madam Metalworks Inc., Sign Artist Inc., Shingokizai Co. Ltd., United Signs LLC, Houston Custom Metal Works Inc., Speed Fabrication Inc., James Printing & Signs Inc.
The sign market report table of contents includes:
1. Executive Summary
2. Sign Market Characteristics
3. Sign Product/Service Analysis -Product/Service Examples
4. Sign Market Trends And Strategies
5. Sign Market – Macro Economic Scenario
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68. Global Sign Market Competitive Benchmarking
69. Global Sign Market Competitive Dashboard
70. Key Mergers And Acquisitions In The Sign Market
71. Sign Market Future Outlook and Potential Analysis
72. Appendix
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