How much is the smart learning market worth, and how is it expected to expand?
The smart learning market size has grown rapidly in recent years. It will grow from $61.73 billion in 2024 to $73.25 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to the growing demand for online and remote learning tools, advancements in AI (artificial intelligence) and machine learning, increasing adoption of advanced technologies, government support for smart education, growing BYOD (bring your device) culture, and the proliferation of connected devices.
The smart learning market size is expected to see rapid growth in the next few years. It will grow to $146.77 billion in 2029 at a compound annual growth rate (CAGR) of 19.0%. The growth in the forecast period can be attributed to government investments in digital infrastructure, advancements in computing power, big data and data storage technologies, and digital technologies in manufacturing. Major trends in the forecast period include increasing adoption of advanced technologies, growing bring-your-own-device (BYOD) culture, and growing integration of AI-supported personalized education experiences.
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Which industry factors have accelerated the smart learning market’s expansion?
The surging adoption of smartphones and tablets is expected to propel the growth of the smart learning market going forward. Smartphones and tablets are portable electronic devices widely used for communication, entertainment, education, and work due to their accessibility and advanced functionalities. The surge in smartphone and tablet adoption is due to portability and convenience, multifunctionality, touchscreen interfaces, mobile payments, and the adoption of educational apps. Smartphones and tablets are essential elements of smart learning, as they provide flexible, personalized, and engaging learning experiences that satisfy the needs and tastes of modern learners. For instance, in March 2023, according to a report published by Cybercrew.UK, a UK-based digital media company, the percentage of UK households using smartphones is expected to rise from 91.43% in 2021 to 93.8% by 2026. Therefore, the adoption of smartphones and tablets is driving the growth of the smart learning market.
What are the primary segments of the smart learning market?
The smart learning market covered in this report is segmented –
1) By Learning Type: Online Learning, Offline Or Classroom-based Learning, Blended Learning
2) By Offering: Hardware, Solutions, Services
3) By End User: Academic, K-12 Education, Higher Education, Corporate
Subsegments:
1) By Online Learning: Self-Paced Online Courses, Instructor-Led Online Courses, Massive Open Online Courses
2) By Offline or Classroom-Based Learning: Traditional Classroom Learning, Instructor-Led Training Sessions, Workshop-Based Learning
3) By Blended Learning: Flipped Classroom Model, Hybrid Online/Classroom Sessions, Synchronous and Asynchronous Blended Programs
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Which firms are leading the smart learning market?
Major companies operating in the smart learning market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corp., Dell Technologies Inc., Amazon Web Services (AWS), International Business Machines Corp., Cisco Systems Inc., Oracle Corp., SAP SE, Yellow Corp., Pearson plc, Citrix Systems Inc., Ellucian Company, Blackboard Inc., Pharrell Williams, Promethean World Ltd., SMART Technologies ULC, D2L Corporation, ByteXL India Private Limited
Which market trends are set to define the future of the smart learning market?
Major companies operating in the smart learning market are focused on developing innovative solutions, such as AI-supported learning dashboards, to enhance the educational experience and provide personalized learning paths, track student progress in real time, and offer tailored feedback to improve learning outcomes. AI-supported learning dashboards are educational tools that integrate artificial intelligence (AI) technologies to provide comprehensive insights and analytics on student performance, engagement, and learning outcomes. For instance, in October 2022, Youdao Inc., a China-based technology company, introduced its latest intelligent learning tool, the Youdao Smart Learning Pad X10. The Youdao Smart Learning Pad X10 integrates AI for personalized learning, featuring adaptive algorithms that tailor content to individual progress and styles. It supports diverse educational apps, interactive lessons, quizzes, and multimedia, with a user-friendly interface and high-resolution display for immersive learning experiences.
Which geographic trends are shaping the smart learning market, and which region has the highest market share?
North America was the largest region in the smart learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Smart learning Market Report 2025 Offer?
The smart learning market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Smart learning is an educational approach that leverages advanced technologies to create personalized, adaptive, and engaging learning experiences. It involves using tools such as artificial intelligence (AI), machine learning, big data, and the Internet of Things (IoT) to tailor educational content and methods to individual learners’ needs, preferences, and progress. Smart learning aims to enhance the effectiveness, efficiency, and accessibility of education.
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