The smart toys market has experienced strong growth in recent years, increasing from $4.02 billion in 2024 to $4.24 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. This growth can be primarily attributed to shifting consumer preferences towards personalized experiences, expansion of e-commerce companies, proliferation of mobile devices, increase in digital entertainment and gaming popularity, and rising consumer awareness and acceptance of smart toys.
Furthermore, the market is expected to continue its rapid growth in the upcoming years, predicted to reach $6.29 billion in 2029 with a promising CAGR of 10.4%. This projected growth is driven by rising trends such as edutainment, growing popularity of connected toys, parental empowerment, increasing demand for app-enhanced mechanical toys, and escalating demand for interactive and engaging toys. Advancements such as augmented reality (AR) and virtual reality (VR), voice and gesture control, interconnected play, ai-powered playmates, and expansion of 3D printing technology and proximity sensors in toys can also be anticipated to fuel market growth.
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What’s Driving the Growth of the Smart Toys Market?
An increase in awareness of technology-led, e-learning education in the smart toys market is expected to stimulate market growth significantly. Educative smart toys are being developed with advanced features such as voice recognition and hardware sensors, making products not only more intelligent but also more interactive and dynamic. As a shift towards e-learning becomes more prevalent, involving smart toys in education has seen increasing popularity. As approximately 50% of lower secondary schools worldwide had internet access for educational purposes in 2022, the growth of technology-led education is set to drive the smart toys market forward.
What Are the Major Segments within the Smart Toys Market?
1) By Technology​: Wi-Fi, Bluetooth​, Other Technologies (NFC And RFID)
2) By Distribution Channel: Online market, Specialty Stores, Toy Shops
3) By Type: Robots, Interactive Games, Educational Robots
4) By Interfacing Device: Smartphone-Connected Toys, Tablet-Connected Toys, Console-Connected Toys, App-Connected Drones
5) By End User: Toddlers, Pre-Schoolers, School-Going, Stripling
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What Major Players Are Transforming the Smart Toys Market?
Significant companies operating in the smart toys market include The Lego Group, Mattel Inc., Hasbro Inc., JAKKS Pacific Inc., WowWee Group Limited, Anki Inc., Sphero Inc., LittleBits Electronics Inc., UBTECH Robotics Inc., Ozobot Inc., Miko (Emotix), Playmobil, Fisher-Price Inc., LeapFrog Enterprises Inc., Tomy Company Ltd., DJI Technology Co. Ltd., Wonder Workshop Inc., Innovation First International Inc., and Yuneec International Co. Ltd.
What Emerging Trends Are Influencing the Smart Toys Market Landscape?
Companies within the smart toys market are increasingly developing technological advancements such as artificial intelligence companions to meet larger consumer bases, drive sales, and boost revenue. For example, Toymint, launched TeddyGPT in April 2023 – an AI teddy bear that not only serves as an interactive and educational tool but also furthers children’s communication, companionship, and learning.
Which Region Will Experience the Fastest Growth in the Smart Toys Market?
North America held the largest share in the smart toys market in 2024, with Asia-Pacific predicted to be the fastest-growing region in the forecast period. The market report covers multiple regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Smart Toys Market Report 2025 Offer?
Smart toys, designed to connect to the internet using wireless networks such as Wi-Fi or Bluetooth, are intelligent, technologically advanced toys that react to external stimuli and behave based on predetermined patterns. The Smart Toys Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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