How big is the smart phone/tablet games market today, and what are its future growth expectations?
The smart phone/tablet games market size has grown rapidly in recent years. It will grow from $87.6 billion in 2024 to $104.8 billion in 2025 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to proliferation of smart devices, app stores, freemium model, casual gaming, social integration.
The smart phone/tablet games market size is expected to see rapid growth in the next few years. It will grow to $209.64 billion in 2029 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to advanced hardware, 5g connectivity, augmented reality (ar) and virtual reality (vr), cloud gaming. Major trends in the forecast period include augmented reality (ar) and virtual reality (vr), in-app purchases and microtransactions, blockchain and nfts: sustainability and eco-friendly initiatives.
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What have been the primary factors driving the smart phone/tablet games market’s growth?
Rapid increase in the availability of affordable gaming smartphones/tablets in the market is supporting the smartphones/tablet gaming industry. The new affordable gaming mobile/tablet devices are better than the previous generation devices in terms of cost and performance that makes the games run in better FRP (Frames Per Second) providing an enhanced gaming experience. For example, many Chinese smartphones have entered into the market under $500 range which are offering technologically advanced gaming experience like Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320) and others.
What are the key segments within the smart phone/tablet games market?
The smart phone/tablet games market covered in this report is segmented –
1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Other Game Types
2) By Device: Smartphone, Tablet
3) By Application: iOS User, Android User
Subsegments:
1) By Shooter: First-person Shooters (FPS), Third-person Shooters
2) By Action: Platformers, Beat ’em Ups
3) By Sports Games: Football/Soccer Games, Basketball Games, Tennis and Other Sports Simulations
4) By Role-Playing: Action RPGs, Turn-based RPGs, Massively Multiplayer Online RPGs (MMORPGs)
5) By Adventure: Narrative-driven Games, Puzzle Adventure Games
6) By Racing: Arcade Racing Games, Simulation Racing Games
7) By Fighting: Traditional Fighting Games, Multiplayer Fighting Brawlers
8) By Strategy: Real-time Strategy (RTS), Turn-based Strategy, Tower Defense
9) By Other Game Types: Puzzle Games, Casual Games, Educational Games
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Which key players are shaping the smart phone/tablet games market?
Major companies operating in the smart phone/tablet games market include Tencent Holdings Ltd., Sony Corporation, Electronic Arts Inc., Nintendo Co Ltd., Netmarble, CyberAgent Inc., Mixi Inc., Zynga Inc., Supercell Oy, Machine Zone Inc., King Digital Entertainment, Com2uS Corporation, Niantic Inc., Bandai Namco Entertainment Inc., NEXON Games Co Ltd., Square Enix Holdings Co Ltd., Warner Bros Entertainment Inc., Pocket Games, Playrix Holding Ltd., IGG Inc., Miniclip SA, NCSoft Corporation, Peak Games, Jam City Inc., NetEase Inc., Glu Mobile LLC, Gameloft SE, Rovia LLC, Ubisoft Entertainment SA, Epic Games Inc.
What are the top industry trends projected to impact the smart phone/tablet games market?
Major companies operating in the smartphone/tablet games market are focused on developing advanced chip technology for smartphone games to provide a more immersive gaming experience for users. Chip technology for smartphone games pertains to specific hardware components developed to enhance the performance of mobile gaming applications. These chips are designed to manage intricate graphics, execute rapid computations, and facilitate multitasking, resulting in seamless gameplay, lifelike visuals, and quick responses. In June 2022, Arm Ltd., a UK-based semiconductor and software design company, introduced designs for graphics processing units, or GPUs. These provide better visuals and energy efficiency, along with improved CPUs to boost performance, ensuring a smoother and more immersive gaming experience on mobile devices.
Which regional trends are influencing the smart phone/tablet games market, and which area dominates the industry?
Asia-Pacific was the largest region in the smartphone/tablet games market in 2023. North America was the second largest region if the smart phone/tablet games market. The regions covered in the smart phone/tablet games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Smart Phone/Tablet Games Market Report 2025 Offer?
The smart phone/tablet games market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A smartphone/tablet games refer to the game designed for mobile devices, such as smartphones and tablets. They offer a fun and relaxing way for users to unwind in their leisure time. Many games include multiplayer features that allow players to connect and compete with friends or others worldwide, promoting social interaction.
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