The Business Research Company’s report on the Smoothies Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How have key drivers contributed to the rapid growth of the smoothies market?
The increasing consumption of healthy beverages is expected to propel the growth of the smoothie market going forward. Healthy beverages provide beneficial nutrients and contribute to overall health and well-being. Smoothies are used as healthy beverages that provide a convenient and delicious way to consume a variety of fruits and vegetables, and with the addition of probiotics, they promote gut health and overall health and well-being. For instance, in February 2023, according to Monster Beverage Corporation, a US-based beverage company that manufactures energy drinks, net sales for the company’s Monster Energy Drinks segment increased 2.6 percent to $1.39 billion for the 2022 fourth quarter from $1.35 billion for the 2021 fourth quarter. Therefore, the increasing consumption of healthy beverages drives the smoothie market.
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How has the smoothies market size evolved, and what are the latest forecasts for its expansion?
The smoothies market size has grown strongly in recent years. It will grow from $18.44 billion in 2024 to $19.91 billion in 2025 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to health and wellness trends, rising awareness of nutrient-rich diets, demand for on-the-go and convenient nutrition, variety of flavor combinations, social media influence, and food trends
The smoothies market size is expected to see strong growth in the next few years. It will grow to $27.46 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to plant-based and vegan trends, innovations in functional ingredients, sustainable packaging and practices, expansion of ready-to-drink categories, personalization and customization trends. Major trends in the forecast period include focus on low sugar and natural sweeteners, e-commerce and delivery trends, sustainable packaging solutions, partnerships and collaborations, innovations in flavor combinations.
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Which major companies dominate the smoothies market?
Major companies operating in the smoothies market include PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella’s Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars, Suja Juice, Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food & Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices, Kwench Juice Cafe, Happy Planet Foods
What trends will shape the future of the smart thermostat market?
Major companies operating in the smoothie market are emphasizing innovative product formulations, such as nutrient-dense and functional smoothies, to meet consumer demand for convenient, healthy options that promote wellness and cater to diverse dietary preferences. Gatorade Hydration Booster is an electrolyte powder crafted to enhance daily hydration, combining electrolytes from natural sources like watermelon juice and sea salt with essential vitamins to support an active lifestyle without artificial additives. For instance, in September 2024, the Gatorade Company, a US-based commercial company, launched the Gatorade Hydration Booster, an electrolyte powder designed for everyday hydration, with 100% daily value of essential vitamins A, B3, B5, B6, and C, free of artificial flavours, sweeteners, or colours.
Which region dominates the smoothies market, and what factors contribute to its leadership?
North America was the largest region in the smoothies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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How is the smoothies market segmented, and which segment holds the largest share?
The smoothies market covered in this report is segmented –
1) By Product Type: Fruit-Based, Vegetable-Based, Dairy-Based, Other Product Types
2) By Packaging Material: Plastic, Paper, Glass, Other Packaging Materials
3) By Distribution Channel: Super markets And Hyper markets, Smoothie Bars, Convenience Stores, Other Distribution Channels
Subsegments:
1) By Fruit-Based: Pure Fruit Smoothies, Fruit And Yogurt Smoothies, Fruit And Juice Smoothies
2) By Vegetable-Based: Green Vegetable Smoothies, Vegetable And Fruit Smoothies, Savory Vegetable Smoothies
3) By Dairy-Based: Milk Smoothies, Yogurt Smoothies, Cream-Based Smoothies
4) By Other Product Types: Protein Smoothies, Nut-Based Smoothies, Superfood Smoothies
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How is the smoothies market defined?
A smoothie is a blended beverage typically made from a combination of fruits, vegetables, liquids such as juice or milk, and additional ingredients like yogurt, ice cream, or sweeteners. The ingredients are blended until smooth, resulting in a thick, creamy, and often refreshing drink.
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