The Business Research Company’s report on the Social Casino Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the social casino market further?
The increase in the proliferation of smartphones is expected to propel the growth of the social casino market going forward. A smartphone is a portable electronic gadget with a cellular network connection. Smartphones help the social casino market to grow by providing boosters for enhanced performance, better display, and top-end specifications. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, at the beginning of 2022, the UK had 71.8 million mobile connections, exceeding the population by 4.2 million due to multiple connections per person. This represented a 3.8% increase from 2021, or about 2.6 million more connections. By 2025, the UK population is expected to be 68.3 million, with 95% (around 65 million people) projected to use smartphones. Therefore, the increasing proliferation of smartphones is driving the growth of the social casino market.
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What are the key factors influencing the forecasted market size of the social casino industry?
The social casino market size has grown strongly in recent years. It will grow from $8.69 billion in 2024 to $9.33 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of social gaming, casino entertainment experience, community and social interaction, expansion in emerging markets, regulatory acceptance, sustainability and green practices.
The social casino market size is expected to see strong growth in the next few years. It will grow to $13.57 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to health and wellness integration, enhanced social features, personalization and player retention strategies, emergence of skill-based games, mobile gaming dominance. Major trends in the forecast period include in-app purchases and monetization models, integration of social features, collaborations with entertainment brands, emergence of skill-based games, social responsibility and responsible gaming.
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Who are the leading competitors in the social casino market?
Major companies operating in the social casino market are Zynga Inc., International Game Technology, Scientific Games Corporation, Caesars Entertainment, Creatiosoft Solutions Pvt Ltd., KamaGames Ltd., Ruby Seven Studios Inc., Playtika Holding Corp., PLAYSTUDIOS Inc., Tripledot Studios Limited, Huuuge Games, Big Fish Games Inc., DoubleDown Interactive, High 5 Games, Murka Games Limited, Product Madness, Tangelo Games, Akamon Entertainment S.L., Aristocrat Leisure Limited, Betsson AB
Which emerging trends are set to transform the social casino market landscape?
Product innovation is a key trend in gaining popularity in the social casino market. Major players in the social casino industry are concentrating on creating new products to improve their market share. For instance, in August 2022, Wind Creek Hospitality, a US-based gaming and hospitality entity company, launched CasinoVerse. CasinoVerse is a social game that can be played for free without the need for in-app purchases or ‘freemium’ features. The main feature of CasinoVerse is an immersive 3D setting modeled by popular role-playing games (RPGs) that most gamers are familiar with. This lets users play at virtual versions of the several Wind Creek locations around North America and the Caribbean and explore the Wind Creek world.
How do different geographies compare in terms of market share and growth potential in the social casino market?
North America was the largest region in the social casino market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the social casino market are experiencing the fastest growth?
The social casino market covered in this report is segmented –
1) By Type: Casual Games, Free Game, Turn-Based Game, Other Types
2) By Application: Free, Toll
3) By End-User: Gaming Population, Mobile Users
Subsegments:
1) By Casual Games: Slot Machines, Card Games, Bingo Games
2) By Free Games: Free-To-Play Slots, Free Poker Games, Free Bingo
3) By Turn-Based Games: Turn-Based Card Games, Turn-Based Board Games, Multiplayer Strategy Games
4) By Other Types: Social Bingo, Fantasy Sports, Virtual Betting Games
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How is the social casino market defined?
Social casino refers to an online gaming application or website that allows players to interact on a common platform without any hindrance to playing popular gambling for free. It can be played by downloading the gaming application on a computer or mobile phone. These games do not always need monetary payment to play, instead, the players seek virtual payments.
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