The social commerce market size has grown rapidly in recent years. It will grow from $764.49 billion in 2024 to $877.03 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to rise of social media platforms, influencer marketing boom, user-generated content, integration of shopping features, trust in peer recommendations, convenience and accessibility.
The social commerce market size is expected to see rapid growth in the next few years. It will grow to $1453.4 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to live shopping experiences, expansion of social payment options, emergence of social commerce platforms, niche community engagement, sustainability and ethical commerce. Major trends in the forecast period include live commerce and video shopping, augmented reality (AR) for virtual try-ons, shoppable content and social ads, integration of chatbots and AI, marketing and affiliate programs.
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What are the key forces behind the social commerce market’s growth in recent years?
The increase in social media usage is expected to propel the growth of the social commerce market in the forecast period. People are increasingly using social media platforms including YouTube, Facebook, and Instagram for multiple purposes. There is an increase in the usage of social media during COVID-19 times as people are not allowed to go out and even shopping and other marketing is done through social media. For instance, in January 2024, according to We Are Social Ltd, a UK-based media company, social media usage rose to 1.5%, compared to 0.9% in January 2023. Therefore, the increase in social media usage drives the growth of the social commerce market.
What are the major segments of the social commerce market?
The social commerce market covered in this report is segmented –
1) By Product Type: Personal And Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food And Beverage, Other Products
2) By Device Type: Laptops And PCs, Mobiles, Other Devices
3) By Business Model: B2C, B2B, C2C
4) By End User: Individual, Commercial
Subsegments:
1) By Personal And Beauty Care: Skincare Products, Makeup And Cosmetics, Hair Care Products
2) By Apparel: Clothing, Footwear, Activewear
3) By Accessories: Jewelry, Bags and Purses, Watches
4) By Home Products: Furniture, Home Decor, Kitchenware
5) By Health Supplements: Vitamins and Minerals, Protein Supplements, Herbal Products
6) By Food and Beverage: Snacks, Beverages, Gourmet Foods
7) By Other Products: Electronics, Pet Supplies, Baby Products
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Which companies dominate the social commerce market?
Major companies operating in the social commerce market include Amazon.com Inc., Microsoft Corporation, Alibaba Group Holding Limited, Facebook Inc., Tencent Holdings Limited, ByteDance Ltd., Instagram LLC, YouTube LLC, PayPal Payments Private Limited, Salesforce.com Inc., Xiaohongshu Inc., Pinduoduo Inc., Adobe Inc., LinkedIn Corporation, eBay Inc., TikTok Inc., Shopify Inc., Twitter Inc., Snapchat Inc., Pinterest Inc., Etsy Inc., Sina Corporation, Weibo Corporation, Wix.com Ltd., Squarespace Inc., BigCommerce Holdings Inc., Poshmark Inc., Automattic Inc., Renren Inc., Fabulous Inc., Big Cartel LLC, Volusion LLC, Ecwid Inc., PrestaShop SA, OpenCart Limited, Miva Inc., Zen Cart
What major trends will shape the social commerce market during the forecast period?
Major companies operating in the social commerce industry are adopting a strategic partnership approach to provide a more integrated and streamlined shopping experience for users. Strategic partnerships refer to a process in which companies leverage each other’s strengths and resources to achieve mutual benefits and success. For instance, in November 2023, Amazon.com, Inc., a US-based e-commerce company, partnered with Meta Platforms, Inc., a US-based technology company. This partnership is considered a pivotal moment in social commerce, as it bridges the gap between e-commerce and social media, providing users with a more integrated and efficient shopping experience. Additionally, it positions Amazon as a prominent player in the social commerce landscape, competing with other platforms like TikTok and Snapchat.
What are the key regional dynamics of the social commerce market, and which region leads in market share?
The countries covered in the social commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Social Commerce Market Report 2025 Offer?
The social commerce market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Social commerce is the direct purchase and sale of products or services using a social media platform. It combines social networking and e-commerce, allowing users to discover, share, and buy products while interacting with friends, influencers, and brands within the same platform.
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