The Social Media Advertisement Global Market Report 2023 by The Business Research Company, provides social media advertisement market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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https://www.thebusinessresearchcompany.com/report/social-media-advertisement-global-market-report
According to The Business Research Company’s Social Media Advertisement Global Market Report 2023, the market size will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of social media advertisement is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%.
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services.
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The social media advertisement market is segmented:
1) By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Other Types
2) By Device: Mobile, Personal Computers or Laptops
3) By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users
The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively.
The social media advertisement market report table of contents includes:
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