What is the Market Size and Growth Forecast for Global Social Media Analytics Market?
The social media analytics market size has seen exponential growth in recent years. It will grow from $13.83 billion in 2024 to $17.39 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth in the historic period can be attributed to the proliferation of social media platforms, increasing user engagement, strategic embrace of social media from businesses, evolution of marketing and advertising, influence of user-generated content, and regulatory compliance and risk mitigation.
Moreover, the social media analytics market size is predicted for a continued tremendous growth in the coming years. It will grow to $51.25 billion in 2029 at a compound annual growth rate (CAGR) of 31.0%. The forecast period growth is primarily due to rising privacy concerns and compliance, surge in video and visual content analytics, introduction of employee advocacy programs, incorporation of social media analytics in political campaigns, and emotion and behavioral analytics. Major trends include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, and subscription-based analytics services.
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What are the Key Drivers propelling the Growth of Social Media Analytics Market?
The global surge in the number of social media users is significantly contributing to the growth of the social media analytics market. The escalating use of mobile phones, laptops, computers, and readily available internet access has been key catalysts, facilitating international communication. Social networking platforms have proven indispensable in network expansion, professional advancements, connections, recruitment, and scouting for rare abilities, winning enormous popularity. For instance, in May 2023, according to Forbes, the global social media user base reached an estimated 4.9 billion, and this figure is projected to skyrocket to approximately 5.85 billion users by 2027. Thus, the global upswing in social media user numbers is expected to drive the growth of the social media analytics market in the forecast period.
What are the Major Segments within the Global Social Media Analytics Market?
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
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Who are the Major Players operating in the Social Media Analytics Market?
Major players manoeuvring the dynamics of the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.
What are the Emerging Trends in the Social Media Analytics Market?
Technological advancements are fueling new trends in the social media analytics market. Artificial intelligence (AI) technologies in social media have the potential to revolutionize how brands strategize their marketing across platforms like Facebook, Instagram, Twitter, and LinkedIn. The automation of many tasks that were traditionally time-consuming is now made possible. For example, in August 2024, Threads, a US-based social media platform developed by Meta (formerly Facebook), launched Analytics, Adds Post Drafts, and Scheduling. These additional features in social media platforms enhance user experience and engagement while empowering them to craft more effective and strategic social media content.
Which Region Will Dominate and Grow the Fastest in the Social Media Analytics Market?
North America was the largest region in the social media analytics market in 2024. However, Asia-Pacific is expected to be the fastest-growing region in the forecast period. Other regions covered in the social media analytics market report are Western Europe, Eastern Europe, South America, Middle East, and Africa.
What Does The Social Media Analytics Market Report 2025 Offer?
The social media analytics market comprises of sales by stakeholders (organizations, sole traders, and partnerships) that utilize the ability to collect and interpret data from various social channels to support informed business decision-making, and also measure performance based on these decisions. Social media analytics majorly consists of tracking conversations, measuring campaigns, and determining how social activities influence business outcomes. The Social Media Analytics Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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