The Business Research Company’s report on the Social Media Analytics Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the social media analytics industry?
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile phones, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, in May 2023, according to a Forbes, US-based resource that offers expert advice, reviews, in 2023, the global social media user base reached an estimated 4.9 billion, and this figure is projected to grow significantly, with approximately 5.85 billion users expected by 2027. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.
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What is the estimated market size of the social media analytics sector by 2029, based on current forecasts?
The social media analytics market size has grown exponentially in recent years. It will grow from $13.83 billion in 2024 to $17.39 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.
The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $51.25 billion in 2029 at a compound annual growth rate (CAGR) of 31.0%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.
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Who are the top players in the social media analytics market?
Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.
What are the major trends in the social media analytics market?
Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in August 2024, Threads, a US-based social media platform developed by Meta (formerly Facebook), launched Analytics, Adds Post Drafts, and Scheduling. The addition of analytics, post drafts, and scheduling features in social media platforms enhances user experience and engagement. Analytics provide insights into content performance, while post drafts allow for flexible content creation and collaboration. Scheduling enables automated post-publication, ensuring consistency and optimal audience engagement. Together, these tools empower users to craft more effective and strategic social media content.
Which geography holds the highest social media analytics market share?
North America was the largest region in the social media analytics market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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How do different segments contribute to the overall expansion of the social media analytics market?
The social media analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
Subsegments:
1) By Software: Social Media Monitoring Tools, Sentiment Analysis Software, Engagement Analytics Platforms, Reporting And Visualization Tools, Social Listening Tools
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Data Analysis And Reporting Services, Strategy Development Services
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How is the social media analytics market defined?
The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refers to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results.
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