The Social Media Analytics Global Market Report 2023, provides comprehensive information on the social media analytics market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
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As per The Business Research Company’s Social Media Analytics Global Market Report 2023, the market size is expected to grow from$8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the social media analytics is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%.
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Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform. Facebook is using an Al tool called Deep Text to monitor comments, posts, and any other data generated on Facebook in order to understand how people use various languages, slangs, acronyms, and exclamation marks in order to determine context.
The social media analytics market is segmented:
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
North America was the largest region in the social media analytics market in 2022.
The table of contents in TBRC’s social media analytics market report includes:
- Executive Summary
- Social Media Analytics Market Characteristics
- Social Media Analytics Market Trends And Strategies
- Social Media Analytics Market – Macro Economic Scenario
- Social Media Analytics Market Size And Growth.
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- Africa Social Media Analytics Market
- Social Media Analytics Market Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions In The Social Media Analytics Market
- Social Media Analytics Market Future Outlook and Potential Analysis
- Appendix
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