The social media subscription market size has grown exponentially in recent years. It will grow from $24.95 billion in 2024 to $30.03 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to rising social media adoption, content monetization, influencer marketing boom, ad-free experience, privacy concerns.
The social media subscription market size is expected to see rapid growth in the next few years. It will grow to $59.92 billion in 2029 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to increasing content diversification, growing digital economy, personalization and ai integration, emphasis on community building, global economic trends. Major trends in the forecast period include cross-platform integration, collaborations and partnerships, gamification elements, education and skill development, customization and personalization.
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What key drivers have fueled the social media subscription market’s development over the years?
Internet-based streaming services are expected to propel the growth of the social media subscription market. Customers nowadays are preferring to watch their favorite content as and when they wish to from any place which is increasing the popularity of online content streaming. To watch their favorite content online customers, customers need to avail subscription to specific sites such as Netflix, Amazon, and more either on a monthly or quarterly, or yearly basis by paying a certain amount for the subscription. For instance, in May 2024, according to the Michigan Journal of Economics, a US-based publisher of the University of Michigan, the streaming service industry was valued at $554.33 billion in 2023, with projected revenue for 2024 anticipated to reach $43 billion. Therefore, the internet based streaming services are driving the growth of the social media subscription market.
What is the segmentation for the social media subscription market?
The social media subscription market covered in this report is segmented –
1) By Type: Refill, Customize, and Membership
2) By Payment Mode: Cash on Delivery, and Online Payments
3) By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, and Other Applications
4) By End Users: Adults, and Kids
Subsegments:
1) By Refill: Monthly Refill Plans, Quarterly Refill Plans, Annual Refill Plans
2) By Customize: Personalized Content Packages, Tailored Subscription Tiers, Add-On Services
3) By Membership: Standard Membership, Premium Membership, VIP Membership
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Who are the most influential companies in the social media subscription market?
Major companies operating in the social media subscription market include Amazon.Com Inc., Apple Inc., Alphabet Inc., Microsoft Corporation, Comcast Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Charter Communications Inc., Discovery Inc., Warner Bros. Discovery, Netflix Inc., ViacomCBS Inc., Bell Canada, Bertelsmann SE & Co. KG, Vivendi SE, Fox Corporation, Spotify Technology S.A., Hearst Corporation, Canal+ Group, Snap Inc., iHeartMedia Inc., Gannett Co. Inc., Zynga Inc., New York Times Company, Conde Nast, Meredith Corporation, National Geographic Partners LLC, Nextdoor Inc., Trafalgar Entertainment
What are the top industry trends projected to impact the social media subscription market?
Social Media marketing is the use of social media platforms by companies to increase sales, drive website traffic, and market or promote their products or brands. Companies do social media management by posting content on their social media profiles, responding to their follower’s reviews or comments, and publishing social media advertisements. For instance, in January 2022, according to Sprout Social data, a US-based software company, there are 3.96 billion total social media users across all platforms and the amount of time adults use social media across all platforms is now higher than ever 95 minutes per day.
What are the major regional insights for the social media subscription market, and which region holds the top position?
The countries covered in the social media subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Social Media Subscription Market Report 2025 Offer?
The social media subscription market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Social media subscriptions are primarily engaged in sales of subscriptions or related services to customers on social media through cash on delivery or online payment methods to customers categorized as women, men and kids.
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