How much is the social networking app market worth, and how is it expected to expand?
The social networking app market size has grown exponentially in recent years. It will grow from $76.58 $ billion in 2024 to $98.37 $ billion in 2025 at a compound annual growth rate (CAGR) of 28.4%. The growth in the historical period can be attributed to rising demand for custom camera tools, soaring demand for video chat services, the increasing use of tailored feed-based apps, growing demand for encrypted and self-destructive messaging-based social apps, and rising internet connectivity.
The social networking app market size is expected to see exponential growth in the next few years. It will grow to $265.49 $ billion in 2029 at a compound annual growth rate (CAGR) of 28.2%. The growth in the forecast period can be attributed to a shift towards visual content, increasing influencer marketing, personalization, and targeted advertising, emphasis on privacy and data protection, and gamification and interactive features. Major trends in the forecast period include the integration of augmented reality (AR) and virtual reality (VR), development in artificial intelligence (AI), rising emphasis on ephemeral content, advancements in blockchain technology, and integration of e-commerce features.
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Which industry factors have accelerated the social networking app market’s expansion?
The rising demand for 5G technology is expected to propel the growth of the social networking app market going forward. 5G technology refers to the fifth generation of mobile network technology, offering faster speeds, lower latency, and greater capacity compared to previous generations. The increasing adoption of 5G technology is fueled by the availability of spectrum, growing awareness and usage of the technology, advancements in complementary technologies, the expansion of smart cities, and the need for skill enhancement. 5G enhances social networking apps by providing faster data speeds, lower latency, and improved connectivity, enabling seamless real-time interactions and richer media experiences. For instance, in April 2023, according to the data published by 5G Americas, a US-based industry trade organization, from the end of 2021 to the end of 2022, global 5G wireless connections increased by 76%, reaching about 1.05 billion. This growth is expected to continue, with projections estimating a total of around 5.9 billion connections by the end of 2027. Therefore, the rising demand for 5G technology is driving the growth of the social networking app market.
What are the primary segments of the social networking app market?
The social networking appmarket covered in this report is segmented –
1) By Market Place: Google Play Store, Apple IOS Store, Microsoft Store, Other Market Places
2) By Device Type: Smartphones, Other Device Types
3) By Revenue Source: Advertising, In-App Purchase, Paid App
4) By Application: Entertainment, Commercial
Subsegments:
1) Google Play Store: Android Apps, Free Apps, Paid Apps
2) Apple iOS Store: iPhone Apps, iPad Apps, Free Apps
3) Microsoft Store: Windows Apps, Cross-Platform Apps, Free Apps
4) Other Market Places: Third-Party App Stores, Web-Based Platforms, Emerging Market Places
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Which firms are leading the social networking app market?
Major companies operating in the social networking app market are Meta Platforms Inc., LinkedIn Corporation, TikTok Inc., Snap Inc., X Corp, Pinterest Inc., Line Corporation, Reddit Inc., Nextdoor Holdings Inc., Discord Inc., Bumble Inc., Quora Inc., Foursquare Labs Inc., Automattic Inc., Telegram Messenger Inc., Viber Media S.à r.l., Meetup Inc., Yubo Inc., Clubhouse Media Group Inc., Vero Labs Inc., Mastodon gGmbH, Ello Inc.
Which market trends are set to define the future of the social networking app market?
Major companies operating in the social networking app market are focused on developing advanced, exclusive content solutions to enhance user engagement and differentiate their platforms. An exclusive content solution refers to a specialized approach or system designed to provide unique, proprietary, or premium content that is accessible only to a specific audience or through a particular platform. For instance, in February 2024, Dazed Media, a UK-based digital media company, launched the Dazed Club app, a dynamic networking platform designed for young creatives. It allows users to upload their portfolios, connect with mentors, and join specialized groups for project discussions and expert advice. Users are encouraged to share their creative work, including images and videos, and can engage in group chats on a variety of topics. The app fosters a vibrant community and collaboration, offering access to exclusive editorial content from Dazed, event listings, and opportunities to participate in competitions and product drops.
Which geographic trends are shaping the social networking app market, and which region has the highest market share?
Asia-Pacific was the largest region in the social networking app market in 2024. The regions covered in the social networking app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Social Networking App Market Report 2025 Offer?
The social networking app market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A social networking application (App) refers to a mobile or web-based application designed to connect users through virtual platforms. These apps are used by individuals to create personal profiles, share content such as text, images, and videos, and interact through features such as comments, likes, and direct messaging.
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