The sports analytics market size has grown exponentially in recent years. It will grow from $2.46 billion in 2024 to $3.08 billion in 2025 at a compound annual growth rate (CAGR) of 25.0%. The growth in the historic period can be attributed to data availability and integration, fan engagement, performance optimization, business operations improvement, globalization of sports.
The sports analytics market size is expected to see exponential growth in the next few years. It will grow to $7.87 billion in 2029 at a compound annual growth rate (CAGR) of 26.5%. The growth in the forecast period can be attributed to personalized fan experiences, increased investment, regulatory compliance. Major trends in the forecast period include advanced player tracking technology, machine learning and predictive analytics, esports analytics, integration of biometrics data.
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Which industry factors have accelerated the sports analytics market’s expansion?
The increasing demand for monitoring and tracking data of players will propel the growth of the sports analytics market. Monitoring an athlete is increasingly being used by sporting federations and organizations to understand the patterns of behavior, habits, and performance among athletes. Capturing these data allows the coach to evaluate and analyze, which in turn helps them get the best possible performance out of the athlete. Monitoring and tracking are a combination of data collection and analysis (monitoring) to assess to what extent the objectives are met by the player. As the demand for monitoring and tracking data of player increase, there will be a significant need for sports analytics solutions to develop data-driven decisions based on data extracted from monitoring tools and platforms. For instance, in July 2024, according to the 2023 annual report published by the U.S. Center for SafeSport, a US-based national nonprofit organization, the center faces its biggest challenge in managing the increasing volume of reports, with 7,533 received in 2023—a 32% rise from 2022—demonstrating the growing reliance on its resources by individuals experiencing abuse or misconduct in the sporting landscape. Thus, the increasing demand for monitoring and tracking data of players is expected to propel the sports analytics market growth.
What are the primary segments of the sports analytics market?
The sports analytics market covered in this report is segmented –
1) By Component: Solution, Service
2) By Deployment Mode: On-premise, Cloud
3) By Application: Player Analysis, Team Performance Analysis, Health Assessment, Video Analysis, Other Applications
4) By Sport: Football, Cricket, Hockey, Basketball, American Football, Other Sports
Subsegments:
1) By Solution: Performance Analytics Software, Video Analysis Tools, Player Tracking Systems, Injury Prediction And Prevention Tools, Fan Engagement Analytics
2) By Service: Consulting Services, Data Management Services, Training And Support Services, Implementation Services, Custom Analytics Solutions
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Which firms are leading the sports analytics market?
Major companies operating in the sports analytics market include IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Zebra Technologies Corp, Sports Team Analysis and Tracking Systems, SAS Institute Inc., Tableau Software Inc., ExlService Holdings Inc., Stats LLC, Sportradar AG, Dataart Solutions Inc., Genius Sports Group Ltd., HCL Technologies Ltd., Catapult Group International Limited, WSC Sports Technologies Ltd., Opta Sports Data Ltd., The Chyron Corporation, Kinexon GmbH, Exasol AG, Synergy Sports, TruMedia Networks Inc., ShotTracker Inc., Spalk Co, Sportingmindz Technology Pvt Ltd., Orreco Ltd., Second Spectrum, Quant4Sport, Deltatre SpA, Agile Sports Technologies Inc., Perform Group, Sportlogiq Inc.
Which market trends are set to define the future of the sports analytics market?
Major companies operating in the sports analytics market are focused on developing innovative technologies such as analytics platforms and software to strengthen their market position. These analytics platforms and software are utilizing advanced technologies such as AI and machine learning to carry out complex tasks in athlete performance monitoring, case studies, and other activities. For instance, in April 2023, Dentsu Inc., a Japan-based public relations company, launches sports analytics division led by Glenn Lovett. the division combines the strengths of MKTG Sports + Entertainment, Sponsorship Research International (SRi), Merkle, and dentsu’s broad data and media analytics capabilities. The integrated approach aims to revolutionize partnership analysis, leveraging a vast data set of over 11,000 attributes for 268 million people in the US alone.
Which geographic trends are shaping the sports analytics market, and which region has the highest market share?
The countries covered in the sports analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Sports Analytics Market Report 2025 Offer?
The sports analytics market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sports analytics refer to software platforms, which run on mathematical and statistical principles to provide data-driven insights into sports and related peripheral activities. Sports analytics often applies the same basic methods and approaches for analysis. It offers parameters for measurement such as hit or fumble rate, and consistently collects data from a broad sample for the analysis process.
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