What are the latest figures on the sports and arts promoters market’s size and projected CAGR?
The sports and arts promoters market size has grown strongly in recent years. It will grow from $232.14 billion in 2024 to $249.22 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to growing interest in sports and arts, sponsorship and advertising, advances in digital media and online ticketing systems, event tourism, cultural awareness.
The sports and arts promoters market size is expected to see strong growth in the next few years. It will grow to $323.61 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to digital engagement, sustainability initiatives, hybrid and virtual events, inclusivity and diversity, personalization and fan experience. Major trends in the forecast period include esports and online streaming, niche and micro events, health and wellness events, cross-genre collaborations, fan engagement technology.
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Which Market drivers have played a significant role in driving the sports and arts promoters market?
Sports organizers are implementing virtual reality technology to improve the spectator experience in a sporting event. Virtual reality technology generates images, sounds, and other sensations that simulate a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the fans by allowing them to have a virtual walkthrough of the stadium or the racetrack and view the match from different angles. For instance, the NBA game between the Sacramento Kings and San Antonio Spurs was broadcasted in VR. The viewers could watch the action from a myriad of angles, including underneath the basket. NASCAR has created an interactive fan area at the racetracks with the implementation of virtual reality.
What are the key segments within the sports and arts promoters market?
The sports and arts promoters market covered in this report is segmented –
1) By Type: Sports Promoters, Arts Promoters
2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship
3) By End-Users: Individuals, Companies
Subsegments:
1) By Sports Promoters: Professional Sports Teams, Sports Event Organizers, Sports Management Agencies, Sports Media Rights And Broadcasting Companies
2) By Arts Promoters: Art Galleries And Exhibitions, Theater And Performance Arts Producers, Film And Entertainment Promotion Companies, Cultural And Music Festival Organizers
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Which key players are shaping the sports and arts promoters market?
Major companies operating in the sports and arts promoters market include Live Nation Entertainment Inc., EXOR Group, Madison Square Garden Company, Lincoln Center, San Francisco Symphony, Townsquare Media Inc., GMM Grammy Public Company Limited, Tivoli A/S, Factory Theatre, Denver Center For The Performing Arts, Wasserman Media Group, AEG Live, Octagon, Independent Sports and Entertainment (ISE), Excel Sports Management, Athletes First, Roc Nation Sports, Goodwin Procter LLP, 516 Marketing Inc, 360 Media Inc., Red Light Management, Madison Square Garden Company, San Francisco Symphony, CAA Sports, Boras Corporation, Relativity Sports, International Creative Management (ICM) Partners, Artist Management Group (AMG), Sports Management Worldwide, National Football League, eBay, Another Planet, Frank Productions, Beaver Productions, C3 Presents, Gestifute, ICM Stellar Sports, Klutch Sports Group, Newport Sports Management Inc.
How will emerging trends drive the sports and arts promoters market throughout the forecast period?
Sports and arts organizers are implementing mobile ticketing to provide a hassle-free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate tickets using mobile phones. Event organizers’ production and distribution costs associated with traditional paper-based ticketing channels are eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database. For instance, Barcelona implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar code on their phones to gain access to matches. Pocono Raceway launched a mobile ticket delivery system that allows fans to have their ticket delivered to their mobile device and have their ticket scanned at the gate directly from their mobile device.
What are the key regional dynamics of the sports and arts promoters market, and which region leads in market share?
Asia-Pacific was the largest region in the sports and arts promoters’ market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and arts promoters’ market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Sports And Arts Promoters Market Report 2025 Offer?
The sports and arts promoters market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sports and arts promoters are individuals or organizations responsible for marketing, managing, and organizing events to boost visibility and audience engagement. They ensure sports and arts events are well-publicized, financially successful, and widely attended. Through their efforts, they enhance cultural enrichment, community involvement, and national pride, especially with large-scale events.
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