The sports market size has grown strongly in recent years. It will grow from $477.8 billion in 2024 to $507.69 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rapid growth in ecommerce, rapid urbanization, the emergence of multiple sports channels, and high spending on sponsorships.
The sports market size is expected to see strong growth in the next few years. It will grow to $635.42 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increase in internet accessible devices, favorable government initiatives and a rise in sports tourism. Major trends in the forecast period include increasing adoption of ar and vr, launch of sports streaming apps, adoption of contactless technologies, mobile ticketing, focusing on social media users, use of analytics for pricing tickets, combined fitness formats for better workouts, mobile training apps, use of technology to elevate skier experience, personalized fan engagement, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility (csr) and sustainability, focusing on different demographic groups, technology utilization in bowling centers and combining other activities with bowling.
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What are the top drivers to the rising demand in the sports market?
The market is expected to benefit from the steady economic growth forecasted for many developed and developing countries. For instance, in April 2024, according to the International Monetary Fund (IMF), a US-based government organization, the baseline forecast indicates that the global economy is expected to grow at a rate of 3.2 percent in both 2024 and 2025, maintaining the same pace as in 2023. Advanced economies are projected to experience a slight uptick in growth, increasing from 1.6 percent in 2023 to 1.7 percent in 2024 and reaching 1.8 percent in 2025. Growth in India is projected to remain strong at 6.8 percent in 2024 . This continued economic growth is expected to drive the demand for sports.
How is the sports market segmented?
The sports market covered in this report is segmented –
1) By Type: Spectator Sports, Participatory Sports
2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship
3) By Ownership: Chained, Standalone
Subsegments:
1) By Spectator Sports: Professional Sports Leagues, Major Sporting Events, Esports And Competitive Gaming, Racing Events
2) By Participatory Sports: Recreational Sports, Team Sports, Individual Sports, Fitness And Wellness Activities
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Who are the top competitors in the sports market?
Major companies operating in the sports market include Liberty Media Corporation, Life Time Group Hldgs, Futbol Club Barcelona, Maruhan, Topgolf Callaway Brands Corp, Dallas Cowboys, Manchester City F.C., Real Madrid C.F., Heiwa Corporation, Manchester United Plc, Guangzhou Evergrande Taobao, Shandong Luneng Taishan, Dalian Shide, Liaoning Football Club, Beijing Guoan, Shanghai SIPG, Jiangsu Suning, Shanghai Greenland Shenhua, Hebei China Fortune, Tianjin Teda, Chongqing Lifan, Mumbai Indians, Kolkata Knight Riders, Kings XI Punjab, Chennai Super Kings, Jaipur Pink Panthers, Chennaiyan FC, Mumbai City FC, Atletico de Kolkata, FC Goa, Urawa Red Diamonds, FC Bayern Munich, Paris Saint-Germain F.C, Borussia Dortmund, Juventus F.C., A.C. Milan, Liverpool F.C, Arsenal F.C, Chelsea F.C., PFC CSKA Moscow, FC Zenit Saint Petersburg, FC Lokomotiv Moscow, FC Spartak Moscow, FC Anzhi Makhachkala, Toronto Raptors, Toronto Maple Leafs, Toronto Blue Jays, Montreal Canadien, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto FC, C.F. Monterrey, Tigres UANL, New York Knicks, New York Giants, Los Angeles Lakers, Golden State Warriors, Philadelphia Eagles, Boston Celtics, San Francisco Giants, New York Yankees, Los Angeles Dodgers, Houston Texans, New England Patriots, Los Angeles Rams, Clube de Regatas do Flamengo, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Santos Futebol Clube, Al Hilal Club, Al-Nassr Football Club, Al-Ahli Saudi FC, Al-Ittihad Club, Maccabi Tel Aviv F.C., Hapoel Be’er Sheva F.C., Al Ahly, Espérance Sportive de Tunis, Club Africain, Kaizer Chiefs, Mamelodi Sundowns, Springboks
What significant trends should we anticipate in the sports market over the forecast period?
Sports organizers are implementing virtual reality (VR) technology to improve the spectators’ experience in sporting events. Virtual reality generates images, sounds, and other sensations that simulate a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the spectators by allowing them to have a virtual walkthrough of the stadium or the race track and view the match from different angles. For instance, the NBA game between the Sacramento Kings and San Antonio Spurs was broadcasted in VR. NASCAR has created an interactive fan area at the race tracks with the implementation of virtual reality.
Which regional trends are influencing the sports market, and which area dominates the industry?
The countries covered in the sports market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa
What Does The Sports Market Report 2025 Offer?
The sports market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sports are group games and individual activities that involve physical activity and skills. Sports help to overcome adversities and win. Playing sports helps release pressure and tension in a healthy and controlled way, and improves mood, and concentration.
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