The Business Research Company’s report on the Sports Sponsorship Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the sports sponsorship market’s growth in recent years?
The growing number of sports events is expected to propel the growth of the sports sponsorship market going forward. The number of sports events has been increasing steadily in recent years due to several reasons such as the growing popularity of sports and the increased availability of resources for organizing events. Additionally, the globalization of sports has made it possible for sports to reach a wider audience and gain greater recognition worldwide. This has attracted sponsors to provide monetary sponsorships and promote their brand and products through advertisements. For instance, in November 2023, according to reports published by the Department for Digital, Culture, Media and Sport (DCMS), a UK-based government department, 22% reported attending live sports events in the past six months, marking a 4% point increase compared to 2021-22. Football remained the most viewed sport at 65%, maintaining its popularity from the previous year. Rugby saw a rise to 19%, up 3 percentage points from 16% the prior year. Interest in other types of sports held steady at 17%, similar to the previous year, while cricket increased to 15%, up 4 percentage points from 11%. Therefore, the growing number of sports events will drive the growth of the sports sponsorship market.
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How does the future projection of the sports sponsorship market size compare to its historical growth?
The sports sponsorship market size has grown strongly in recent years. It will grow from$66.67 billion in 2024 to $70.34 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to brand visibility and recognition, fan engagement, globalization of sports, traditional media dominance, social media influence
The sports sponsorship market size is expected to see strong growth in the next few years. It will grow to “$90.13 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to immersive fan experiences, esports and gaming integration, personalized marketing, cross-platform integration, innovative partnerships. Major trends in the forecast period include digital transformation, esports integration, sustainability initiatives, personalized fan engagement, virtual and augmented reality.
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Which key players are shaping the future of the sports sponsorship market?
Major companies operating in the sports sponsorship market include Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK’S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai
What trends will propel the growth and evolution of the sports sponsorship market?
Technological advancements are a key trend gaining popularity in the sports sponsorship market. Companies operating in the sports sponsorship market are adopting new technologies to grow in the market. For instance, in October 2022, Meta, a US-based technology company, launched Xtadium VR (virtual reality) app for its Oculus Quest 2 headset. Xtadium is a platform that provides VR streams of sports events in 180 degrees and up to 8K video quality. The platform includes real-time statistical overlays and offers eight different camera angles, providing a more personalized viewing experience for the users. It allows users to watch live events, on-demand replays, and immersive highlights. The goal of Xtadium is to use VR technology to emulate the experience of being at a sporting event as closely as possible.
Which regions are expected to become dominant players in the sports sponsorship market?
North America was the largest region in the sports sponsorship market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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What are the emerging key segments in the sports sponsorship market, and how are they evolving?
The sports sponsorship market covered in this report is segmented –
1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications
Subsegments:
1) By Signage: Stadium Signage, Event Signage, Team Signage
2) By Digital Activation: Social Media Campaigns, Mobile Apps, Website Sponsorships
3) By Club And Venue Activation: Sponsorship Events, Hospitality Packages, Merchandise Promotions
4) By Other Types: Community Programs, Player Sponsorships, Cause marketing
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What defines the structure and scope of the sports sponsorship market?
Sports sponsorship is a form of marketing where a company or a brand provides financial or material support to a sports team, event, or athlete in exchange for exposure and brand awareness.
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