sports tourism market forecast, sports tourism market trends, sports tourism market size, sports tourism market analysis, sports tourism market statistics, sports tourism market growth
At what pace is the sports tourism market growing, and what is its estimated value?
The sports tourism market size has grown rapidly in recent years. It will grow from $583.14 billion in 2024 to $649.73 billion in 2025 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to improving transportation infrastructure, the rise of sports media, increasing globalization, rising growth in the sports industry, and the rising number of tournaments.
The sports tourism market size is expected to see rapid growth in the next few years. It will grow to $992.32 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growth in advertising, an increase in women’s team participation, an increase in the number of fan zones, an increasing need for technology, and increasing investments by numerous organizations. Major trends in the forecast period include AI integrated into wearable devices such as watches and heart rate monitors to track the players, digital transformation, technology advancement, the Internet of Things (IoT), and the adoption of AR and VR in sports.
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What are the top drivers to the rising demand in the sports tourism market?
The increase in the number of young players is expected to propel the growth of the sports tourism market going forward. The rise in younger players’ participation in sports is often driven by increased awareness of health benefits, more accessible sports programs, and enhanced community engagement. Young players’ participation boosts sports tourism by increasing demand for youth sports events and tournaments, driving travel for competitions and training camps. For instance, in December 2023, according to a report published by the Sports and Fitness Industry Association (SFIA), a US-based trade association, team sports participation in the United States reached 70.8 million in 2022, up from 67 million in 2020, reflecting a growth of 3.6 million participants. The increase in aggregate team sports participation was particularly notable among the 6-to-12 and 13-to-17 age groups, which both saw higher participation levels from 2021 to 2022. Therefore, the increase in the number of young players is driving the growth of the sports tourism market.
How is the sports tourism market segmented?
The sports tourism market covered in this report is segmented –
1) By Tourism: Active, Passive, Nostalgia
2) By Type: Soccer And Football, Cricket, Basketball, Tennis, Hockey, Other Types
3) By Sports Activity: Adventure Sports Tourism, Individual Sports Tourism, Team Sports Tourism
4) By Booking Channel: Online Booking Platform, Direct Bookings, Travel Agencies, Social Media Platforms, Other Booking Channels
Subsegments:
1) By Active: Sports Participation, Sports Training Camps, Sports Competitions (Amateur)
2) By Passive: Spectator Sports Events, Sports Fan Tourism (Attending Games, Tournaments)
3) By Nostalgia: Historical Sports Events, Sports Heritage Tours, Museums And Hall Of Fame Visits
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Who are the top competitors in the sports tourism market?
Major companies operating in the sports tourism market are KNT CT Holdings, IMG Travel, Thomas Cook India Ltd., International Sports Management Inc., Teamlink Travel, Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sportsnet Corp. Pty Ltd., JTB India Pvt. Ltd., Fanatic Sports Pvt. Ltd., Event Travel Management, Sports Travel and Hospitality Group Ltd., Travel And Sport, Veda Sports Marketing Pvt. Ltd., Victory Sports Tours, BAC Sports Ltd., DTB Sports Management Ltd, Premiership Experience, Global Sports Travel and Tours Pty Ltd., Sports Travel Group, ITC Travel Group, Hospitality Group
What significant trends should we anticipate in the sports tourism market over the forecast period?
Major companies operating in the sports tourism market are focused on developing advanced solutions such as dynamic real-time index scoring to enhance decision-making and improve event management. Dynamic real-time index scoring involves continually evaluating and updating scores or ratings for destinations, events, and facilities based on real-time data. This system enables stakeholders to make well-informed decisions and adapt quickly to changing conditions. For instance, in June 2024, Tempest, a US-based provider of software, websites, and digital marketing solutions, launched the Sports Tourism Index 2.0. This upgraded platform is aimed at enhancing the capabilities of destination marketing organizations (DMOs) and sports event rights holders. The updated platform includes significant improvements, such as enhanced event search functionalities with predictive capabilities, dynamic real-time index scoring, and detailed management tools for facilities and user teams. It also offers on-demand reporting and advanced matchmaking features to better connect events with suitable facilities.
Which regional trends are influencing the sports tourism market, and which area dominates the industry?
Europe was the largest region in the sports tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Sports Tourism Market Report 2025 Offer?
The sports tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sports tourism involves traveling to participate in or watch sporting events and activities. It encompasses various activities such as attending major sports events, engaging in recreational sports, and visiting destinations known for their sporting facilities. This form of tourism not only boosts local economies but also promotes cultural exchange and sports development.
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