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What are the latest figures on the strategy games market’s size and projected CAGR?
The strategy games market size has grown strongly in recent years. It will grow from $16.37 billion in 2024 to $17.97 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increased interest in multiplayer and competitive gaming, expanded gaming demographics, increased focus on cross-platform play, increased focus on multiplayer and esports, and the rise of streaming and content creation.
The strategy games market size is expected to see strong growth in the next few years. It will grow to $25.76 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to rising player population, growing trend towards mobile gaming, growing popularity of board game cafes, rising popularity of cooperative games, and growing need for face-to-face contact. Major trends in the forecast period include artificial intelligence (AI) advancements, cross-genre exploration, strategy games as educational tools, the integration of real-world themes, and innovation and diversity in game design.
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Which Market drivers have played a significant role in driving the strategy games market?
The increasing popularity of eSports is expected to propel the growth of the strategy games market going forward. eSports refers to organized video gaming competitions that are broadcast to spectators, simulating the experience of attending a professional sporting event. eSports is rising due to its growing global audience, increased professionalization of teams and players, massive prize pools, and widespread accessibility through streaming platforms. Strategy games enhance eSports by providing complex, skill-based challenges that promote tactical thinking, teamwork, and long-term player engagement, making them ideal for competitive tournaments. For instance, in 2023, according to the Interactive Games and Entertainment Association, an Australia-based trade association, in 2021, 67% of Australians (17 million) played video games. This figure increased to 81% (21 million) in 2023. Therefore, increasing popularity of eSports is driving growth in the strategy games market.
What are the key segments within the strategy games market?
The strategy games market covered in this report is segmented –
1) By Product: Client Type, Web Game Type
2) By Device Type: Mobile, Personal Computer, Tablets, Other Device Types
3) By Business Model: Free-To-Play (Ad-Supported), Freemium, Subscription-Based
Subsegments:
1) By Client Type: PC Strategy Games, Console Strategy Games, Mobile Strategy Games
2) By Web Game Type: Browser-Based Strategy Games, HTML5-Based Strategy Games, Flash-Based Strategy Games
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Which key players are shaping the strategy games market?
Major companies operating in the strategy games market are Nintendo Co. Ltd., Activision Blizzard Inc., Blizzard Entertainment Inc., Electronic Arts Inc., Epic Games Inc., Zynga Inc., SEGA Corporation, Nexon Co. Ltd., Square Enix Holdings Co. Ltd., Ubisoft Entertainment SA, Riot Games Inc., Bigben Interactive SA, The Creative Assembly Limited, Paradox Interactive AB, Firaxis Games Inc., Blue Byte GmbH, Stardock Corporation, Frozenbyte Inc., Chucklefish Limited, Slitherine Ltd., Ensemble Studios Inc.
Which transformative trends will shape the strategy games market landscape?
Major companies operating in the strategy games market are focusing on developing innovative solutions, such as mobile game sets, to cater to the growing demand for accessible, on-the-go gaming experiences and to reach a broader audience across various demographics. A mobile game set refers to a collection of in-game items, assets, or features, such as characters, levels, or skins. It enhances gameplay by offering themed content or challenges for players to unlock and enjoy. For instance, in October 2024, CCP Games, an Iceland-based video game company, launched EVE Galaxy Conquest, a free-to-play 4X strategy game set in the expansive universe of EVE Online. This features fast-paced 4X gameplay that combines resource management, diplomacy, and combat, allowing players to explore and expand their empires while engaging in strategic battles against other Players can choose from four powerful empires, assemble unique fleets with distinct commanders, and forge alliances or engage in warfare to dominate the galaxy.
How do regional factors impact the strategy games market, and which region is the largest contributor?
North America was the largest region in the strategy games market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the strategy games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Strategy Games Market Report 2025 Offer?
The strategy games market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Strategy games refer to a genre of video games where players are required to plan, think critically, and make decisions to achieve specific objectives. These games emphasize skillful thinking, resource management, and tactical or strategic planning rather than reflex-based gameplay.
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