Student Enrollment Management Software Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The student enrollment management software market size has grown rapidly in recent years. It will grow from $2.39 billion in 2023 to $2.71 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to increasing demand for digitalization in education sector, growth of online learning platforms, rising student enrollment rates, need for efficient administrative processes, evolving regulatory landscape.
The student enrollment management software market size is expected to see rapid growth in the next few years. It will grow to $4.56 billion in 2028 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to adoption of cloud-based solutions, focus on personalized learning experiences, increasing competition among educational institutions, demand for mobile-friendly platforms, emphasis on cybersecurity measures. Major trends in the forecast period include predictive analytics for enrollment forecasting, gamification elements in enrollment processes, rise of chatbots for student support services, blockchain technology for secure credential verification, partnerships between software providers and educational institutions.
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Scope Of Student Enrollment Management Software Market
The Business Research Company’s reports encompass a wide range of information, including:
Student Enrollment Management Software Market Overview
Market Drivers –
The growing focus on student experience and satisfaction is expected to propel the growth of the student enrollment management software market going forward. Student experience and satisfaction refer to the overall perception and contentment of students with their educational journey, encompassing factors such as academic support, campus environment, resources, and engagement opportunities. The growing focus on student experience and satisfaction is driven by factors such as increasing competition among educational institutions, evolving student expectations, and the recognition of the correlation between student satisfaction and institutional success. Student enrollment management software aids in the growing focus on student experience and satisfaction by streamlining administrative processes, facilitating personalized communication, and providing insights to improve student engagement and retention strategies. For instance, in October 2023, according to reports published by the National Center for Education Statistics (NCES), a US-based federal statistical agency, the collective market worth of colleges and universities’ endowment funds stood at $927 billion by the end of fiscal year 2021, marking a 34% increase from the initial fiscal year value of $691 billion. Furthermore, in August 2021, according to the 2021 National Student Satisfaction Report published by the Educational Resources Information Center (ERIC), a US-based worldwide digital library, online learners reported a 73% satisfaction rate in 2021, while two-year institution students showed a 65% satisfaction rate. Therefore, the growing focus on student experience and satisfaction is driving the growth of the student enrollment management software market.
Market Trends –
Major companies operating in the student enrollment management software market are increasing their focus on developing advanced solutions by integrating artificial intelligence (AI) and automation in enrollment systems to gain a competitive edge in the market. Integrating AI and automation in student enrollment management software improves the enrollment experience for students, streamlines processes for institutions, and enables data-driven decision-making, ultimately leading to better outcomes for both students and institutions. For instance, in September 2023, Watermark LLC, a US-based company that provides education software, integrated generative artificial intelligence (AI) into its higher education tools. This platform features include outcome generation, curriculum vitae (CV) parsing, enhanced personalization, operational efficiency, improved recruitment and enrollment strategies, and ethical artificial intelligence (AI) development. The significance of this integration in the student enrollment management software lies in its ability to streamline operations, provide tailored educational experiences, refine recruitment processes, ensure ethical AI development, and ultimately enhance student engagement, success, and institutional effectiveness.
The student enrollment management software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premises
2) By Deployment: Hosted, Installed
3) By Pricing Model: Subscription, One-Time
4) By Application: Schools, Universities, Training Institutions, Other Applications
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Regional Insights –
North America was the largest region in the student enrollment management software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student enrollment management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the student enrollment management software market are Salesforce Inc., Workday Inc., K-12, Blackbaud Inc., Ellucian, PowerSchool, Infinite Campus, Hobsons Inc., Illuminate Education Inc., Campus Management Corp., Ex Libris Group, Jenzabar Inc., Skyward Inc., Snowman Software, Teachmint, SchoolMint Inc., FileInvite, TADS, TargetX, CampusLogic Inc., Technolutions, AdmitHub inc., Kira Talent, AlaQuest International Inc. (Foundant Technologies), Populi Inc., SchoolAdmin LLC, Augusoft Inc., PCR Educator, Smart Choice Technologies Inc., Symplicity Corporation
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